Ad Campaigns
Titan’s Watch for Style celebrates #WomenWhoMeanBusiness
Mumbai: Watch For Style celebrates Women through the month of March with #WomenWhoMeanBusiness, lauding women who have achieved their own definition of success in their own time. The campaign portrays women from across diverse industries and fields, such as professional sports & adventure athletes, corporate leaders, artists & chefs, as well as entrepreneurs, who share their inspiring journeys with other women and leave behind a mantra that they believe in and practice. Along with this, they also understand the importance and role of power-dressing, and explain to the audience what this means to them.
This month-long campaign is curated by Watch For Style, a one-of-its-kind digital magazine. The Instagram page brings together a community of people who appreciate fashion and styling, and also love watches and see them as powerful accessories to dress for the occasion and make a statement!
“The campaign’s main objective ‘Women Who Mean Business’ is to share inspiring stories of women who have succeeded in their life as per their definition of success. Women who have showcased confidence, grit, and have faced the challenges that come with swimming against the tide and defying norms. We wanted to highlight the role time plays through these journeys, be it in the form of perseverance, or the symbolic watch they wear which represents to some an essence of power and style while to others it represents memories and achievements!”, said Titan Company Ltd. head of international license brands Reema Vazirani
The campaign celebrates the women of today from different walks of life. They are high achievers in rising leadership roles, driven by a passion for growth and success. These are Women Who Mean Business.
Over 22 women from across Corporate, Fashion, Lifestyle and Sports fields will be featured, and these include Titan Company Ltd. CEO watches & wearables Suparna Mitra, Mia by Tanishq business head Shyamala Ramanan, news anchor Chaiti Narula, Femina Miss India Andhra Pradesh 2022 Likhita Yalamanchili, Le Cordon Bleu London patisserie chef EU food ambassador in India recipe developer & Curato chef Guntas Sethi, Indian circuit and off-road motorcycle racer Aishwarya Pissay and many more women from various walks of life who will share their stories.
Ramanan said, “Power dressing for me has changed over time. While earlier it was about wearing the right clothes, over the years, I have realized that it is all about confidence. I am particularly fond of accessories, be it minimal jewelry, fragrances and of course, watches. I believe that my watch style and design often reflect the mood I want to convey, whether it’s power or its sass. So for me, that’s what works as power dressing.”
The campaign is designed and executed by BC Web Wise.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
