News Broadcasting
Zee Media ropes in Mona Jain as new chief revenue officer
Mumbai: Zee Media Corporation Ltd, has onboarded Mona Jain- a veteran media professional, as the new chief revenue officer for all of its 14 news channel properties. She is all set to head the revenue generation, stakeholder engagement, and strategic investments across different channels of Zee Media.
With 30 years of expertise in media marketing and promotions, Zee Media will also involve Jain in business growth and partnerships through strategic decisions, and steer leadership on behalf of the sales team of all TV channels of Zee Media.
Jain started her career way back in 1989 as a media manager at Hindustan Thompson Associates and held the positions of executive director and media director at Cheil Communications and Mudra Communications. Prior to her ABP Network stint in November 2019, Jain had spent six years in Zee Entertainment Enterprise Ltd. (ZEEL), serving as executive vice president – ad sales. This is her second stint with the Zee group.
Speaking of joining the team, Jain said, “I am extremely happy to join back the Zee family and this time round in the news genre. It’s an exciting space and the news network has some very strong and credible content and channels with ample opportunity to innovate and create differentiated revenue opportunities by providing some groundbreaking solutions and be a part of our advertising partners’ growth stories. Zee Media is present across significant geographies with the highest reach and an extensive loyal viewer base. I look forward to being part of this strong legacy and working with a highly talented and experienced team.”
Speaking on the new appointment, ZMCL CBO Abhay Ojha said, “We have immense faith in the expertise that Jain brings to the table. The appointment of Jain as the new chief revenue officer will surely accelerate 5X growth and revenue for the brand and take it to greater heights with each passing day.”
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
