GECs
Star Bharat returns to 5-day programming, reviving its iconic mythological shows
Mumbai: Star Bharat has recently announced its plan to revert to its previous programming style of airing shows five days a week. Furthermore, the channel is also launching a new initiative that involves the re-airing of its iconic mythological programs, such as ‘Radha Krishn’ and ‘Devo Ke Dev… Mahadev’, on Saturdays starting from 25 March 2023.
The decision to bring back ‘Radha Krishn’ and ‘Devo Ke Dev Mahadev’ on weekends came after an outpouring of demand from viewers. Starting on 25 March, the shows will telecast every Saturday, with ‘Radha Krishn’ airing from 7:30 PM to 9:00 PM and ‘Devo Ke Dev…Mahadev’ airing from 9:00 PM to 10:00 PM. The channel believes that this move will allow viewers to engage with their favorite shows in a more consistent manner.
Star Bharat’s decision to bring back its iconic mythological shows stems from the fact that they were immensely popular when they first aired. The channel hopes that by re-airing these shows, a new generation of viewers will have the opportunity to experience them.
The channel is enthusiastic about its new programming line-up and encourages viewers to tune in and relive the enchanting magic of its iconic mythological shows once again. As always, Star Bharat is dedicated to providing quality entertainment to its audience and believes that this move will help viewers reconnect with their favorite shows.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
