Ad Campaigns
Sensodyne promotes “BeSensitiveToOralHealth” for World Oral Health Day
Mumbai: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), initiated a campaign from 13 to 31 March 2023 to celebrate ‘World Oral Health Day’. The campaign ‘BeSensitiveToOralHealth’ was initiated to educate the consumers about the need for proactive oral care and to enable them a basic dental consultation.
Team Sensodyne has planned approximately 500 dental camps to create awareness about basics of dental hygiene and oral care in 70 cities in all four regions of India, targeting around 5,000 patients. Also, in partnership with over 100 dental colleges and approximately 3000 dental clinics in 85 cities, Sensodyne has planned free dentist consultations for around over 1 lakh consumers across India. In partnership with Practo, team Sensodyne is targeting to provide free dental consultations to almost 30,000 people.
Commenting on the success of the campaign, Indian Sub-continent Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) head of marketing– oral care Anurita Chopra said, “Sensodyne has been a trusted brand in India for more than a decade now, known for its approach of driving condition education among consumers. This World Oral Health Day, our mission was to educate people about the need for better oral health, thus improving their quality of life. While we have become sensitive to our overall health, we still ignore oral health and hygiene which is a critical part of our overall health. Through this campaign, we were able to encourage people to take charge of their oral health & hygiene.
Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) category head – oral healthcare Bhawna Sikka also expressed her excitement on the success of the campaign and said, “We believe that everyone deserves to have access to good oral care, and hence with ‘BeSensitiveToOralHealth’ campaign, we succeeded in empowering Indians with the right knowledge and solutions to take better care of their oral health and providing them access to dental consultation. These initiatives are a reflection of our commitment to improving oral health outcomes and creating awareness about the importance of maintaining good oral hygiene.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
