Brands
Campus Activewear achieves 200 stores milestone across India
Mumbai: Campus Activewear, sports and athleisure footwear brand has announced a major milestone in its journey towards expansion and growth by achieving the landmark of 200 stores across India. The company opened its first exclusive outlet in Kochi at Lulu Mall as a testament to its commitment to providing high-quality, fashionable, and affordable activewear to customers.
Campus Activewear, began its retail journey in 2017, with the opening of 35 brand outlets till 2020. Since then, the brand has continued to thrive and expand, with a strong focus on retail expansion, opening 100 stores last year. Today, Campus has reached 200 stores across India, making its products more accessible to customers than ever before.
To mark this milestone, Campus Activewear has opened its first exclusive brand outlet in Kochi, at the prestigious Lulu Mall. The outlet boasts a contemporary design, reflecting the brand’s commitment to a fashion-forward active wear. The new store will showcase the latest collections and exclusive designs, providing customers with an unparalleled shopping experience. The outlet launch is a part of the brand’s growth journey from continuously driving fashion forward narrative and adopting a multi-channel sales approach to add value to the customer’s brand journey while serving the latent demand.
Campus Activewear Ltd CEO Nikhil Aggarwal said, “We are excited to announce the launch of our first exclusive outlet in Lulu Mall of Kochi, which also marks our momentous 200 store milestone across India. This remarkable achievement is a reflection of our unwavering dedication to delivering footwear that seamlessly blends quality, style, and affordability. Our newly inaugurated outlet boasts a state-of-the-art shopping experience that promises to elevate our customer’s retail experience. With better brand visibility, accessible pricing, and increased customer touch-points, we are committed to ensure highest level of customer satisfaction.”
With the support of all customers and stakeholders, Campus honours that the fondness for its products, quality, and design has grown exponentially across cities and towns. Evolving with time, Campus aims to boost confident self-expression and raise shoe consciousness in youth. As an ambition, Campus Activewear aims to emerge as the most preferred athleisure brand in India, and bets big on design and product innovation every single time to provide fashion for consumers’ feet.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
