iWorld
Eloelo all set to cross 50 million users by 2023
Mumbai: Bengaluru-based live streaming and social gaming app, Eloelo has announced that it has clocked 20 million users on the platform, making it the fastest-growing live and social gaming app in the country. The company aims to cross 50 million users by 2023.
The App, which launched in October 2020, has quickly established itself as a distinctive player in the entertainment & gaming space by offering a diverse range of engaging features. From exciting live streams featuring popular creators and influencers to interactive gaming experiences with other users, Eloelo provides a platform for users to connect with like-minded individuals and make new friends.
The App, which claims to have grown over 500 percent annually, is available in over six languages, making it accessible to a broader audience in India. The platform’s success can be attributed to its diverse range of 19 live and game formats and abundance of talented creators streaming live on the App. “Eloelo has given me a platform to showcase my talent and engage with my fans,” said a content creator on the platform, “I have been able to connect with my audience in ways that I never thought were possible”.
‘Live’ is increasingly resonating with fans as it helps them build ‘real world’ relationships with their favourite creators. For creators, live engagement is becoming a way to get feedback and ideas on content, and reward their super fans. The live gaming feature on Eloelo has been a hit with users. “I can now play with people from all over the country, and it feels like we are in the same room”, said a user of the platform.
The company also collaborated with India’s top media houses and celebrities with the likes of Kartik Aryan for his movie Shehzada to Uorfi Javed coming live on the platform. However, when it comes to other aspirational creators, combining Livestreaming tools with Gaming & demand discovery seems to be the game changer for an app like Eloelo.
“Live Streaming is becoming the new social language & Eloelo has become a Live, Interactive TV for Bharat. The platform addresses a long-standing need for authentic interactions between creators and their audiences, which has been lacking in traditional social formats. Outside of top influencers who can monetize through traditional sources such as Instagram and YouTube, lies a mid-to-long tail of creators looking to engage with their fans. The number of such creators is estimated at 15 million as per recent reports. A way to unlock monetisation for these creators is to democratise access- which Eloelo is doing” said Eloelo founder Saurabh Pandey.
“In just 2.5 years, Eloelo has become a category creator in live entertainment. It is every vernacular creators’ favourite streaming platform to host games and talent shows.” said Waterbridge Ventures an investor Anjali Sosale, in Eloelo. “With industry-leading engagement time across India’s favourite live entertainment categories of Astro, Gaming and Talent shows, EloElo is set to reimagine live entertainment for a new generation of young Indians who purchase smartphones ahead of TVs and prefer on-demand, interactive and live mobile entertainment”.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
