News Broadcasting
News18 Uttar Pradesh / Uttarakhand’s road safety campaign culminates successfully
Mumbai: News18 Uttar Pradesh / Uttarakhand, has successfully concluded its two-month-long road safety campaign, “Helmet Pehno Surakshit Chalo”. The campaign aimed to spread awareness about the importance of wearing helmet while driving and follow road safety rules.
The culmination of the campaign has shown the immense impact it had, covering 60 districts in the period of 60 days campaign successfully managed to do a mindset change of people when it comes to follow traffic rules and wear helmet for their safety. The campaign received tremendous support and appreciation from the local government, police, and traffic departments. The final episode of the campaign saw the participation of DCP traffic Raees Akhtar, who commended News18 Uttar Pradesh/Uttarakhand for its initiative and spoke about the importance of wearing a helmet.
The campaign also had the participation of the “Helmet Man,” Raghvendra Singh, who joined the live panel discussion from the studio.
The “Helmet Pehno Surakshit Chalo” campaign has been a success, creating awareness about the importance of helmet-wearing while driving, and promoting road safety. News18 Uttar Pradesh/Uttarakhand has always been at the forefront of raising awareness about issues in the favour of public interest, and this campaign is another feather in its cap.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
