Media agencies
dentsu X releases motivations study for brands to gain deeper consumer insights
Mumbai: dentsu X has released its findings from their Motivations Study, to help brands better understand the innermost drivers that influence people to act in certain ways. By understanding these motivations, dentsu X can drive growth for brands by decoding behaviour and connecting with valuable audiences like never before.
The fact files dive into how motivations play a role in customer decisions, and why traditional data often fails to capture these nuances. Profiling more than 400,000 people in 70 markets across the world, the study has identified six core motivations that drive everyone at varying levels: accomplishment, affection, information, possession, power, and protection. Each core motivation consists of 25 sub-motivations that are defined by individual statements that help dive deeper into the uniqueness of each person and their drivers.
The Motivations Study is being released as part of dentsu X’s privately owned and operated consumer insight tool CCS. Through CCS, brands can understand audiences on a deeper, human level. This includes understanding media behaviours, lifestyles, passions, favourite brands, and category behaviours.
The Motivations fact files include:
A deeper look at understanding people’s Motivations, such as why a customer buys a product and why they do the things they do.
How understanding motivations is important for understanding target audiences and bridging the expectation gap to become more relevant.
How understanding motivations is helping clients target truly relevant audiences with creative messages, plan intricate offline events and break biases in product positioning.
Link to the study: https://www.dentsu.com/sg/en/reports/thought_leadership___dentsu_x_motivations_study
dentsu Media APAC CEO Prerna Mehrotra said, “In today’s data-rich environment, for brands to be truly relevant, it is important for them to understand the underlying motivations behind audience behaviours. We are excited to share local insights on how understanding motivations can close the disconnect between the product offering and what consumers really want. Even within markets, we see distinct nuances that make the core motivation different from the sub-motivation. This report will help our clients understand the human truths about their audience empowering the brand’s planning process across all marketing disciplines.”
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
