MAM
ROKiT partners with KPK for 500 Cr investment
Mumbai: ROKiT, a global conglomerate of cutting-edge products, technologies, drinks, and services, has partnered with Tamil Nadu’s KPK for a 500 cr investment to launch innovative products and manufacturing in India. This exciting new joint venture will focus initially on delivering Consumer Electronics, Gaming, and Mental Health services.
The first product to be launched will be the ROKiT Eye-Q Smart Glasses designed to enhance audio through the eye-wear itself, followed by ROKiT WAGR, a skill-based real money gaming platform and, shortly after that, DISKUSS, a mental therapy app will launch.
In addition to these products, ROKiT has ambitious plans to launch mobile phones, e-bikes, and more innovative consumer electronics in India over the next six months. This move is set to make ROKiT a major player in the Indian market. Manufacturing of these products and services will be completed in India, allowing ROKiT to export them globally.
ROKiT’s co-founder Jonathan Kendrick said, “We’re thrilled to partner with KPK and expand our operations in India. This is an important milestone for us and we’re confident that our partnership will create new opportunities for growth and innovation in the Indian market.”
KPK’s CEO S.Pranesh added, “We’re excited to partner with ROKiT and bring their cutting-edge products to the Indian market. We believe that our combined expertise and resources will allow us to offer our customers the best possible products and services. This partnership is a great opportunity for us to work with a global leader in the technology sector, and we look forward to exploring new ways to innovate and grow together.” The partnership between ROKiT and KPK will play an important role in creating job opportunities and fueling economic growth in India.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
