Kids
Sony YAY! transforms into the ultimate Party HQ
Mumbai: India’s kids’ entertainment brand – Sony YAY! is all set to become the Party Head Quarter, to house this year’s biggest summer party. As the Party HQ, Sony YAY! is pulling out all the stops to bring kids an unforgettable experience that will leave them absolutely buzzing with excitement and beat the heat of boredom this summer.
Sony YAY! has curated an exciting party line-up on television with latest episodes of animated shows such as Oggy and the cockroaches – Next Gen, which will include new adventures of kids’ beloved toon Oggy with his friend Pia; Nonstop movie marathon – Honey Bunny Houseful Hits featuring kids’ favourite and beloved cat-duo and their hilarious shenanigans, new rib tickling and fun antics of Obocchama Kun, four consecutive seasons of the world’s biggest anime title on popular demand, Naruto, along with many more launches. The channel has got all the party essentials covered that include these fresh new content drops, a never seen before exciting second screen experience, digital and on ground engagements, that will be spread across the length and breadth of the country.
The biggest summer party can only be helmed by the best; and keeping this in mind, the channel has onboarded Raghav Juyal, as the Party Captain to bring the party alive across all platforms. The multi-talented actor, known to bring the house down with his impeccable comic timing, child-like demeanour, and signature dance moves, will also be joined by child actor, Ashwanth AshokKumar who featured in Tamil movie – Super Deluxe. Both the artists will co-host the biggest party and make Sony YAY! the ultimate summer destination for kids.
Sony YAY! OAP head & marketing communications Sujoy Roy Bardhan said, “Summer holidays are the most eagerly awaited time for kids; and what better way to elevate this experience than by transforming Sony YAY! into the ultimate Party HQ for kids. Staying true to our promise of curating a #Happyverse for kids that celebrate their authentic selves, the channel is all set to bring this non stop party for kids with their favourite toons. We are ecstatic to onboard Raghav Juyal to steer the ship as the party’s captain along with Ashwanth AshokKumar as his partner to make Party HQ our biggest campaign of the year!”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
