Hindi
PVR INOX introduces world’s first 30-minute trailer screening show at just Re 1
Mumbai: Watching film trailers can be an exciting and engaging experience. It provides a glimpse into the film’s story, character and overall tone, allowing viewers to anticipate and get eager about the upcoming releases. Taking this a notch higher, PVR INOX, India’s film exhibitor, has announced world’s first curated trailer screening show on the big screens, at just rupee 1. The 30-minute screening will feature over 10 handpicked trailers of the upcoming Bollywood, Hollywood and regional movies, and offer a unique, quick and an unprecedented content option for the audiences.
With the increasing demand for new, innovative and engaging content, the 30-minute trailer show will offer a perfect opportunity for movie enthusiasts to stay up to date on the latest entertainment doze. It would also offer a differentiated experience to the true connoisseurs of cinema entertainment. The new trailer show is being showcased across PVR and INOX multiplexes in the country, from 7 April, and has received a stupendous response.
Speaking about the launch of the new show, PVR INOX co-CEO Gautam Dutta said, “Watching trailers on the big screen with high-quality sound and visuals can enhance the movie-going experience and add to the excitement of seeing a highly anticipated film, it offers an immersive and social experience that cannot be replicated at home. With the launch of our 30-minute trailer screening show, we aim to present our viewers with a short, power-packed snackable entertainment offering on the big screen at a price as low as Re.1. This first-of-its-kind content offering is for every cinephile who wants to watch a quick screening of their favourite upcoming movie trailers whilst sitting comfortably and binging on delicious snacks. In addition, it is not heavy on the pocket too. We invite the movie-lovers from all over the country to enjoy this eccentric cinema experience.”
PVR INOX has always been at the forefront of innovation and has consistently introduced modern technologies and experiences to enhance the movie-watching experience. With the launch of this new show, the multiplex chain aims to provide its audiences with an unparalleled cinema experience and re-ignite their love for watching entertainment on the big screen. The trailer show would be played at all the major cinemas at prime time slots.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
