Brands
Femina & Mamaearth return with Beautiful Indians 2023 season two
Mumbai: After the resounding success of Beautiful Indians season one, Femina and Mamaearth have come together once again to celebrate stories of goodness. A platform to salute inspiring individuals who bring beauty to the world with their good deeds, Beautiful Indians is geared to take this celebration one step further. Season two promises to make the nationwide search for goodness ambassadors bigger and better.
Stepping away from the conventional perception of beauty, Femina & Mamaearth present Beautiful Indians 2023 shines a light on the real essence of beauty, embodying the philosophy that beauty is not merely skin deep, but rather a reflection of the good that we do in the world. By highlighting the goodness stories of individuals, Beautiful Indians aims to inspire us all to strive for a world where beauty is measured by our good deeds.
Whether it’s by teaching the underprivileged, lending a hand to the elderly, or raising your voice to further important causes, we want to hear about it all. From 17 April 2023, the call for participation is open, and we invite everyone to share their own tales of making the world a better place, nominating themselves or someone else. The nominations will be carefully judged by a panel of distinguished goodness ambassadors under three broad categories: ‘People for Good’, ‘Creators for Good’, and ‘Celebrities for Good’.
Sharing his thoughts, Worldwide Media Ltd CEO Deepak Lamba said, “Femina values the celebration of individuals from all backgrounds and recognises their achievements across various aspects of life. This collaboration between Femina and Mamaearth has created a meaningful platform that not only acknowledges but also honors the inherent goodness in people. In this edition of Beautiful Indians, our endeavor is to expand the notion of how beauty is conventionally perceived.”
Speaking about the initiative, Femina editor-in-chief Ambika Muttoo said, “We are thrilled to be back with the second season of Beautiful Indians, a platform that celebrates the true essence of beauty – the goodness in individuals. After the overwhelming response we received with the first season, we are excited to continue our search for inspiring individuals who make a positive impact on the world through their actions. We believe that sharing these stories of kindness and selflessness can inspire others to spread goodness in their own unique ways. We are excited to collaborate with Mamaearth for the second season and look forward to showcasing inspiring stories from across the country.”
Mamaearth co-founder & chief innovation officer Ghazal Alagh said, “After an overwhelming response for season one, we are back with season two of Femina & Mamaearth presents Beautiful Indians 2023. Mamaearth, as a brand, has been built on the fundamentals of goodness inside and we believe that true goodness is in actions that one takes and not how they look. At Mamaearth, we have always believed that beauty is beyond skin-deep, and our collaboration with Femina for Beautiful Indians is a testament to that. We are delighted to partner with Femina for the second season and to continue our journey of celebrating goodness.”
Every act of goodness counts! So, participate and share your goodness stories with us!
https://www.femina.in/mamaearth-beautiful-indians-2023/
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
