MAM
Fab-India appoints Rajeshwari Srinivasan as CEO
Mumbai: Fab-India has announced the appointment of TATA group Rajeshwari Srinivasan as the CEO. Viney Singh, a long time board member and who steered the company for the last seven years as CEO will step down and handover the baton to the incumbent.
Srinivasan is an experienced leader with 25+ years’ experience with the TATA Group. She joined as a Tata Administrative Services (TAS) officer; worked with and led businesses & verticals for several TATA companies including Rallis India, Tata Tea (now Tata Consumer Products), Indian Hotels (Taj Hotels) & Titan Company Ltd. across diverse sectors and portfolios of FMCG & Lifestyle products & Services, Hospitality & Luxury goods. Her last role was as Chief Strategy Officer, Titan Company Ltd. since April 2021.
Fab-India was started in 1960 by John Bissell. The company operates 327 stores across 118 Indian cities and has 14 international locations.
Srinivasan holds a degree in Economics from Ethiraj College, Chennai, Masters Diploma in Business Administration from Madras Christian College and an MBA in International Business from Indian Institute of Foreign Trade. She is also a coveted winner of the prestigious Chevening Scholarship from the UK.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
