Brands
Hrithik Roshan unveils his fitness brand HRX’s first Mumbai store
Mumbai: Hrithik Roshan, an Indian Actor and fitness enthusiast, has unveiled his fitness brand HRX’s first store in Mumbai today. HRX is India’s first homegrown fitness brand, jointly owned by Roshan and Exceed Entertainment.
The Mumbai store is the city’s first standalone store spread over 2600 sq ft of real estate in Mumbai’s Phoenix Market City in Kurla. It has over 500 SKUs across Apparel, Footwear, Accessories, Fitness Equipment, Audio, Nutrition, and Personal Care selections for shoppers. The popular segments that HRX operates in include T-Shirts, Track Pants, Jackets, Sports Bras, Tights, and Footwear, which cover the latest fashion trends, fits, silhouettes, and seasonal colors, catering to the Gen-Z and Millennial cohorts.
The Mumbai store is the first of its kind. It is created to extend the HRX experience offline, promising an integrated shopping experience inspired by Roshan’s fitness journey to its active consumer base as well as everyday athletes who follow the brand. The concept is conceived as an attempt to express the core essence of HRX- Be the Best version of yourself. The physical ambience is designed as a condensed expression of an inspiring workout space, for body and mind. With Urban Scapes in context, this concept captures elements of both indoor and outdoor fitness regimes, expressed using differentiating textures, colors and relative elements.
Roshan on the Mumbai store launch said, “HRX was built a decade back as an online brand, offering comfortable and functional fitness apparel and accessories to encourage people across the country to pursue their everyday fitness goals. After a decade-long journey we have come this far and I am delighted to announce the launch of the Mumbai store, which is a translation of our online experience into a more personalized offline experience. The immense love & trust in the brand from the HRX community has enabled us to launch this store in Mumbai while continuing with the plans of launching many more. I hope shoppers will enjoy the HRX in-store experience and all our product offerings as much as they enjoy the experience on Myntra.”
HRX provides fitness enthusiasts with a functional, technological, and trendy product range that enables users to pursue their fitness goals. The brand is planning to launch 12 more stores in 2023 across cities like Indore, Kochi, Lucknow, and Pune.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
