Brands
Tata CLiQ Luxury launches Zoya, strengthening its fine jewelry portfolio
Mumbai: Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has partnered with Zoya, the exquisite diamond boutique from the house of Tata, to launch its timeless jewels on the platform. Over the last 15 years, Zoya has built a reputation for its expert craftsmanship and distinguished design. Redefining the way jewellery is experienced in India, Zoya creates meaningful pieces of wearable art with the discerning, aesthetically astute woman as its muse. The fine jewellery portfolio on the platform features a curated selection of brands across various product categories. With the addition of Zoya, Tata CLiQ Luxury strengthens its existing portfolio, further bringing together two renowned luxury brands within the Tata Group.
The presentation includes some of the most versatile pieces, including Zoya’s autograph series Aeterna and Samave and includes earrings, rings, bangles, bracelets, pendants, and necklaces, all of which are noted for their versatility in design.
Aeterna is a contemporary collection of rare jewels inspired by ancient symbols of sacred geometry and a testament to the limitless feminine energy. The Flower of Life pattern, symmetrically balanced crossing circles highlighted in clean fractal patterns, and the sacred emblem of the Vesica Pisces, which represents a metaphoric vessel for sacred force, serve as design inspirations for the pieces. The visual language of this landmark collection juxtaposes a highly feminine palette of amethyst, pink sapphire, morganites, and rose gold with powerful abstract design to deliver a collection that is lively and stylish.
Samāvé celebrates the Zoya woman as she journeys through life, reconnecting to the source of her own feminine power and the relationships that nourish her. In keeping with Zoya’s peerless legacy of design innovation, the visual vocabulary of this collection masterfully crafts the heartfelt symbolism of architectural lore into futuristic design. With clean lines in rose and white gold, the new edition presents evocative masterpieces in a contemporary compendium of bangles and chain pendants as well as rings, and earrings that are ideal for daily wear and connect meaningfully with the inner world of the Zoya woman.
Commenting on this launch, Tata CLiQ Luxury chief business officer Gitanjali Saxena said, “We are elated to expand our fine jewellery category with the launch of Zoya on the platform. The brand has carved a niche for itself in the fine jewellery industry in the country. Known for its distinctive style, Zoya’s deep design stories are inspired by the elemental feminine craft jewellery in a way that elevates it to a work of art. Their signature collection, Aeterna, has been innovatively designed, which allows women to style the jewellery with any kind of attire. We are excited to offer this iconic brand to our customers.”
Zoya business head Amanpreet Ahluwalia added, “Zoya has always endeavored to craft a world that is truly meaningful for the Zoya woman. Proudly Indian at heart, Zoya translates India’s rich traditional legacy of artisanship into a design language that is contemporary and global in its outlook. Zoya being on Tata CLiQ Luxury is a moment of great pride and significance for us as it is two of the finest consumer-facing luxury brands from the House of Tata coming together. This intersection of excellence illuminates the way forward for luxury. “
Browse and shop from a curated range of fine jewellery from Zoya that can be effortlessly styled with any kind of look.
https://luxury.tatacliq.com/zoya
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
