Brands
ITC Engage launches Engage Intense with brand ambassador Shubman Gill
Mumbai. Working hard to pursue their dreams is what defines this generation of high-performing individuals. They possess the inherent need to constantly achieve more and be the best. ITC Engage celebrates this intense passion and the zest for performance with the launch of its new range of deodorants, Engage Intense. Epitomizing this generational intensity of hard work, from grit to glory, is Shubman Gill, the new brand Ambassador for Engage Intense.
Engage Intense presents a range of masculine deodorants which complement the intense spirit to dream big, perform well & win. The long- lasting strong fragrances reflect this zeal to be better, raise the intensity of performance and accomplish one’s goals and aspirations. The scent profiles of leathery, woody and spicy, is designed to be a part of this journey of perseverance for young men.
Gill as the brand ambassador brings his intense preparation and game to the forefront for Engage Intense. Conceptualised by Ogilvy India and directed by Vijay Sawant, the film highlights rigour, commitment and passion of Men who dream to be the achievers of tomorrow. Shubman as the brand ambassador shares his own journey of dedication, faith and positivity through this visual and intense narrative. Engage Intense complements this journey of young India.
DITC Ltd. divisional chief executive personal care business Sameer Satpathy said, “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”
Gill stated, “I have huge respect for hard-earned success. I believe while hard-work and talent is interlinked, it is hard-work that often takes precedence. Performance is key and preparations to bring the A game always needs a lot of practice, patience and motivation. I am happy to partner with Engage to showcase this intensity that helps achieve the pinnacle of performance. I totally believe, jitni intense taiyaari, utna intense game!”
Engage Intense is available in two variants, Black Skies and Green Turf with a promise of long lasting, 24-hour fragrance profiles. It is available at leading retail outlets at Rs 230 for 150ml.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
