News Broadcasting
Zee Business’ ‘अक्षय है तेजी?’ show to educate people about safe investment options
Mumbai: As per an age-old Hindu tradition, people believe that buying gold on Akshaya Tritiya is an invitation to prosperity, good luck and riches. Taking into consideration the relevance of this day, Zee Business will be airing a special show ‘’अक्षय’ है तेजी?’ scheduled to go on air on 21 April 2023 at 4 pm.
Zee Business’ special show ‘’अक्षय’ है तेजी?’ will include insightful discussions among dignitaries like Ghazal Jain (fund manager, Quantum AMC), Surendra Mehta (secretary, IBJA), Kumar Jain (chairman, Umedhmal Tilokchand), Harshal Barot (senior consultant, South Asia, Metals Focus), Saiyam Mehra (chairman, GJC) and Ajay Kedia (Kedia Commodity) on the importance of investing in gold, drawbacks, risks involved, portfolio diversification etc. This panel discussion will closely be monitored by Zee Business commodity editor Mrituenjay Kumar Jha.
Gold is considered to be a safe and stable investment option in India. However, storing physical gold can be expensive and cumbersome, as there could be higher chances of theft or loss. ‘अक्षय’ है तेजी?’ looks forward to driving the attention of citizens, on highlighting why they should carefully consider their financial goals and tolerance before investing in gold on Akshaya Tritiya or any other time. Besides gold, citizens can also consider other investment options and diversify their portfolios to minimize risk and maximize returns.
Speaking on the conceptualisation of ‘अक्षय’ है तेजी?’ Zee Business managing editor Anil Singhvi said, “Akshaya Tritiya is considered ideal for initiating investments and purchases of valuable assets like gold and property. However, the focus of the majority of Indian households has been on heavy investments in gold, without realizing the relevance of diversifying investments. We, at Zee Business, believe in responsible journalism and presenting factual information. Hence, was born the idea of rolling out the special show ‘’अक्षय’ है तेजी?’ to guide investors across the country.”
“We believe, our comprehensive content offering under ‘अक्षय’ है तेजी?’ will offer a compelling platform for our partners to connect with the consumers although the mood in the bullion market is sombre,” added Zee Business & WION chief business officer Madhu Soman.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
