News Broadcasting
News18 Network’s Earth Day campaign to promote environmental sustainability
Mumbai: News18 Network is launching ‘India Pedh Lagao’ on Earth Day which is on 22 April. This is one of the largest tree plantation drives, to raise environmental awareness and motivate people to support the cause of growing more trees. The initiative aims to inspire individuals to make a positive impact on the environment and take a pledge for a greener earth.
As a part of the campaign, people can take the Tree-fie Challenge on social media challenge wherein News18 anchors and other social media influencers will ask viewers to share a Tree-fie (selfie with a tree or plant) tagging News18 social media pages. News18 will shortlist the best Treefies and showcase them on-air. Winners will also get exciting prizes*. By participating in this campaign, people can contribute towards the conservation of our planet and showcase their commitment to environmental sustainability.
The campaign aims to leverage the power of social media to spread awareness and create a positive impact. The channel will use hashtags like #News18Treefie to increase engagement. News18 will also collaborate with top-notch influencers to further amplify the campaign and increase participation. The channel will use its various news programs to promote the campaign and encourage viewers to participate. News18 will also partner with NGOs and schools to spread the word.
India Pedh Lagao campaign is an excellent opportunity for individuals to contribute towards a greener earth and make a positive impact on the environment. News18 Network encourages everyone to participate in the campaign and pledge towards a greener earth.
To participate in the contest, upload your Treefie on social media, and tag us with #News18Treefie. Stay tuned to News18 Network for further updates.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
