Brands
Nautica announces Aditya Roy Kapur as brand ambassador; unveils SS-23 campaign
Mumbai: One of the leading global lifestyle brands, Nautica, announces celebrated Bollywood actor and dapper heart-throb, Aditya Roy Kapur, as its newest brand ambassador. Kapur will spearhead the new campaign that marks the arrival of Nautica’s Spring Summer-23 collection for men. The brand enjoys a loyal customer base across metros, tier 1 and tier 2 cities and beyond. With Kapur as the face of Nautica’s new campaign, the brand aims to build deeper brand salience with fashion-forward men between the ages of 30-45 and further establish itself as one of the go-to men’s fashion brands in the country.
Known for his thriving fan base, unwitting charm, and affable personality, Kapur’s has made a phenomenal mark for himself as a power performer through the years. His latest outing The Night Manager has successfully cemented his position as one of the most sought-after actors in the business. Kapur’s fashion choices have always been extensively spoken about and his elegant style mirrors Nautica’s personality perfectly. One that is sure to enamour his fans and fashion aficionados at large.
The SS’23 campaign will be rolled out across mediums, including outdoor, social media engagement and leading digital platforms. The brand offers a range of categories in apparel and accessories for men, women and children and amongst other channels, and is available on Myntra, Flipkart, in addition to having a strong store presence across the country.
The season’s collection includes linens, All-over-print (AOP) graphic t-shirts, colour block polos, denim joggers, crew neck polos, swim shorts, trousers and more.
The 60-sec ad film titled ‘That Summer Feeling’ with Kapur as the new face of the brand showcases the vibrant SS-23 collection at a beautiful beachside. In the film, Kapur is seen arriving with his dog in a classy jeep. He appears to be relaxed, and stylish and explores the surroundings that help him unwind, while he flaunts Nautica’s Spring 23 collection all along. The ad film captivates the viewer’s mind with Kapur’s stunning looks and the SS-23 scintillating collection. The ad film is brought to life with a background score that aptly complements the theme and spirit of the protagonist.
Speaking on his affinity with Nautica, popular Bollywood star, Kapur said, “I am very excited to be associated with a legacy brand like Nautica, which is synonymous globally with high-quality and classic men’s fashion. The brand complements my sartorial sense of style, and I’m looking forward to seeing how our synergies merge and unfold.”
Commenting on the campaign and the association with Kapur, Myntra senior director Vishal Anand said, “Kapur’s personal style and attributes strongly resonate with the brand ethos and embody Nautica perfectly making him the ideal choice for a brand ambassador. His mastery of being effortlessly stylish and cool has earned him quite a following over the years. The Spring-23 collection reflects the summer vibes perfectly and the ad film aims to cut across demographics. We are confident about the association strengthening Nautica’s presence further in the country and also establishing a deeper connection with the brand’s existing customers.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
