News Broadcasting
Prominent dignitaries pledge their support to News18 Network’s India Pedh Lagao campaign
Mumbai: News18 Network’s initiative, ‘India Pedh Lagao’, has been gaining momentum all over the country post its launch on Earth Day (22 April, 2023). The campaign has been receiving widespread support from common people as well as top political leaders, and is considered to be one of the largest tree plantation drives.
Prominent dignitaries such as chief minister of Madhya Pradesh, Shivraj Singh Chouhan; deputy CM of Uttar Pradesh, Brajesh Pathak; former chief minister of Uttarakhand, Harish Rawat; minister of finance of Uttar Pradesh, Suresh Kumar Khanna; speaker of the Punjab legislative assembly, Kultar Singh Sandhwan; and many others have joined hands with News18 Network and pledged to support the cause and contribute towards greener earth.
The ‘India Pedh Lagao’ campaign aims to promote environmental sustainability by encouraging people to plant more trees and make a positive impact on the environment. As part of the campaign, News18 Network has introduced a ‘Treefie Challenge’, where individuals can share a selfie with a tree or plant, tagging News18 social media pages. The best ‘Treefies’ will be showcased on-air, and winners will receive exciting prizes. The campaign aims to leverage the power of social media to spread awareness and create a positive impact. News18 is using hashtags like #News18Treefie to increase engagement and collaborate with top-notch influencers to amplify the campaign and increase participation.
To participate in the contest, upload your Treefie on social media with the hashtag #News18Treefie or WhatsApp your Treefie on 9990898918.
The ‘India Pedh Lagao’ campaign is currently ongoing and will be concluded on 30 April, 2023.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
