MAM
Crosshairs Communication chosen as Accor India’s PR partner
Mumbai: Crosshairs Communication, the leading communications agency specialising in Public Relations (PR) and social media, is thrilled to announce that it has bagged the PR mandate for Accor India, a world leading augmented hospitality group. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.
Accor, which employs over 290,000 hospitality professionals across the globe, places people at the centre of everything it does, evoking emotion in its visitors and fostering a passion for service and achievement that knows no bounds. They create new grounds to redefine hospitality and inspire new ways to experience the world by building on the strengths of their staff and integrated ecosystem of top brands, personalised services, and expert solutions. The stakeholders at Accor—Heartists, owners, partners, guests, and communities—are all fully committed to sustainability, and they work together to shape tomorrow’s hospitality to make a meaningful impact.
On winning the mandate, Crosshairs Communication founder Stuti Jalan said, ”We are honoured to be associated with Accor, a brand that offers an integrated hospitality ecosystem and embraces the new trends, challenges and diversity. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand’s affinity and helping the company in achieving its set ambitions.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
