News Broadcasting
TV9 Bharatvarsh launches ‘The PM Factor’ exclusive Prime Time Show
Mumbai: True to its reputation and proven track record, India’s most popular and agenda setting Hindi channel that has disrupted the Hindi television news genre, is coming up with a mega show that puts India in the spotlight.
As the world leadership eyes India to lead and show the path in turbulent times in the rest of the world with threat of recession and uncertainty looming large, TV9 Bharatvarsh’s ‘The PM Factor’ will decode the India perspective and showcase what truly makes India the toast of the globe.
From the Indian digital public goods architecture being celebrated all over the world to the ever rising India consumption story, ‘The PM Factor’ will outline in the most impactful manner all that is right with the India story today and how it is preparing itself to further bolster its pitch for global ascendancy.
The Show is in line with TV9 Bharatvarsh’s editorial and brand philosophy of putting India first and airing content that is in India’s interest.
The unique show will engage with global heads of states, captains of industry, civil society leaders and technology czars to examine the India story objectively to hold out learning for the world at large. The show will elicit views of global influencers on Prime Minister’s vision for new India.
Elaborating on the show idea and construct, TV9 Bharatvarsh deputy managing editor Paritosh Chaturvedi said, “This is a significant year in view of India’s G20 Presidency. The world is looking at India for leadership across domains and the Show will aggregate views of all these thought leaders and capture their India perspective. We will employ an objective stand on what drives global interest in India and how to leverage it to sustain the momentum.”
‘The PM Factor’ will take an objective view of India’s strengths while seeking feedback from all relevant stakeholders on how to not only sustain the momentum but also better the India proposition. It will also look at global best practices for the India story to gain the extra edge.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
