Ad Campaigns
Luminous launches its new campaign #CricketMeinNoPowerCut for the ongoing IPL season
Mumbai: As the IPL fever grips the country, the leading power and energy solutions provider, Luminous Power Technologies, has launched its new campaign #CricketMeinNoPowerCut to showcase a range of high-capacity inverters that runs all heavy load with ease and fast charging inverters (ICON). The campaign has recently been aired on all digital platforms including Twitter, Facebook, Instagram and YouTube and will also be promoted on TV, Print and OTT.
India fears a torrid summer of long power cuts, every year. Summer is also the time for the Indian Premier League, which is one of the most eagerly awaited sporting events amongst cricket fans across India. Every passionate cricket-loving Indian hates missing moments from the cricket match, especially those fans, who want to watch IPL with no power interruptions. Offering a promise of uninterrupted watching experience to the cricket enthusiasts and fans during this IPL season, Luminous’ new campaign, #CricketMeinNoPowerCut, endeavours to illustrate the importance of power back-up with fast charging and heavy-duty inverters.
Being the Title Sponsor of the Rajasthan Royals for this season, the first campaign film released as part of the campaign also features leading players of the team like Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler who are encouraging the fans to bring home a Luminous inverter for uninterrupted and enhanced cricket viewing experience.
Speaking on the new campaign Luminous Power Technologies senior vice president and chief strategy, transformation and marketing officer Neelima Burra said, “IPL has always been an excellent platform for brands to grab cricket fans’ interest. Our partnership with Rajasthan Royals and the launch of this new campaign, #CricketMeinNoPowerCut, provides us with opportunities to reach out to millions of cricket fans and create substantial impact on our current and prospective customers. Luminous has a proven track record for excellent product reliability and for providing value to its customers through constant innovations and improvement in its offerings. This new campaign is especially for those cricket fans and lovers who want to enjoy the sport uninterrupted.”
“Cricket is an extremely engaging and interactive sport and hence our star products – Icon and iCruze are perfectly designed to give our consumers the guarantee and assurance for an uninterrupted power backup and an enjoyable enhanced watching experience,” she added.
As part of this one-month-long campaign, Luminous is also running multiple contests where fans can participate and get a chance to win exciting gifts. The brand is also collaborating with multiple influencers, for creating content around #CricketMeinNoPowerCut. As fans are the primary inspiration behind this campaign, a contest is being run where a few fans will get a chance to feature in the next ad of this campaign, by sharing their advice for the cricketers.
“Who likes power cuts in summers? And more so, if it’s during an IPL season! Our idea was sitting in the core of this context. Luminous inverters with their high-capacity inverters not only ensure you don’t have power cuts but also ensure you can run your heavy-duty devices like an AC. So, as we say it, #CricketMeinNoPowerCuts,” says Grey Group Chairperson and Group CEO Anusha Shetty.
Luminous Power Technologies has been at the forefront of offering power backup solutions for the last 35 years. Icon is India’s first inverter with premium ultra-modern looks that comes with unprecedented safety and convenience features. With a strong battery backup, it is equipped to run the load of a 3 BHK home and showroom which constitutes the biggest market segment. The High-Capacity Inverter is truly a technological marvel for commercial users. A zero-noise strong inverter, it will cater to offices, showrooms, banks, dental clinics, educational institutions, restaurants, salons, ice cream parlours etc., where higher capacity loads over 2KVA are needed. High-Capacity Inverter can comfortably run heavy loads like air-conditioners, all kitchen appliances etc.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
