Ad Campaigns
Renault India launches Life On Demand campaign for TRIBER
Mumbai: Renault, the number one European brand in India, unveiled its new campaign christened #LifeOnDemand for TRIBER. The campaign showcases TRIBER’s unmatched modularity, incredible versatility and boasting infinite space with the ability to seat up to 7 people and offering over 100 seat configurations and storage options.
The campaign which includes a TVC featuring Indian Actor Amit Sadh was launched recently and will be aired across national and regional GEC channels and digital channels including popular OTT and social media platforms. The 45 seconds film is all about movement, life, and people.
Renault TRIBER has been greatly valued by customers for the proposition that it offers in terms of outstanding quality, modularity, and attractive design with superior value packaging. The new campaign is all about showcasing TRIBER’s unmatched modularity and the 100+ configurations that it offers. From seat configurations to storage solutions, the campaign showcases the incredible versatility and adaptability of the Renault TRIBER.
Renault India vice president – sales and marketing Sudhir Malhotra said, “We are thrilled to announce our new Life On Demand campaign that has been launched to showcase the unique best-in class features and flexibility of TRIBER. The overarching objective of the campaign is to highlight the incredible versatility that Renault TRIBER offers to consumers. Through this campaign, we not only aim to showcase the car’s adaptability but also our commitment towards always elevating our brand to a premium level.”
The Life On Demand campaign not just builds product awareness but also strikes an emotional chord by creating an exciting and remarkable narrative that resonates with consumer’s aspirations. It brilliantly showcases that families and friends can easily customize the interior of the TRIBER to fit their unique needs, enjoy a stress-free adventure and make unforgettable memories with their loved ones.
The campaign includes a series of visuals that illustrate the design and modularity of Renault TRIBER. Shot in an architectural and uncluttered set, the images perfectly capture TRIBER’s modern aesthetic and showcase its versatility.
Renault TRIBER is an attractively designed vehicle which achieves the unique feat of accommodating one to seven adults in comfort in less than 4 meters. Renault TRIBER has been greatly valued by the customers for the value proposition that it offers in terms of its outstanding quality, modularity, attractive design & modern features with superior value packaging. Awarded with the 4-Star Safety Rating for Adult occupant safety and 3-star Child occupant safety from Global NCAP, the Renault TRIBER is the safest seven-seater car in mass segment in India. The safety features on board the TRIBER includes Electronic Stability Program (ESP), Hill Start Assist (HSA), Traction Control System (TCS), Tyre Pressure Monitoring System (TPMS) as part of the Human First Program. The Human First Program demonstrates Renault’s commitment to enhancing safety for drivers, passengers, and other road users all around the world.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
