Ad Campaigns
Vavo Digital collaborates with HCL to promote their Cyclothon Event
Mumbai: Vavo Digital, leading influencer marketing agency collaborated with HCL to promote their first Cyclothon event in Noida. The event drew a large crowd of 1300 cycling enthusiasts with the goal of encouraging health and fitness in the community
The campaign successfully garnered over 500K views on reels and stories on Instagram.
The Cyclothon in Noida was a smashing hit with a large energetic crowd eager to showcase their passion. Vavo Digital onboarded 5 micro-influencers, including Armaan Qureshi, Meenal Bhardwaj, and Suraiya Khan to help HCL generate greater traction for the event. These influencers interacted with cyclists who participated to know their stories and goals. They created Instagram reels and video content around their experiences. The main objective of this campaign was to raise awareness of the event and urge more individuals to participate in future events like these.
Sharing his views on the partnership, Vavo Digital brand partnerships manager Saurabh Himthani said, “We are glad to have collaborated with HCL to encourage healthy living in the community through our influencer outreach. Vavo Digital focused on the brand’s target group to curate content that is engaging and relevant to them. We look forward to maintaining this partnership in the future and creating a buzz around such initiatives.”
Commenting on the same, HCL manager, brand strategy and marketing Himanshu Mehta mentioned, “HCL’s core brand philosophy is ‘Human Potential. Multiplied’ aimed at amplifying the potential of individuals, communities, and societies. Sports are a great leveller and can bring people together; this is why we are interested in sports. HCL Cyclothon is a long-term initiative, and we plan to host this annually. The collaboration with Vavo Digital was an experiment with influencers as we never did it earlier. It has been very successful for us, as the content created by all the influencers was unique with their own twist and had a good engagement, so it was an overall successful experiment for us. Looking forward to more collaborations”.
Instagram is a powerful tool to get the message across to a younger audience and successfully connect with them. The effective collaboration between Vavo Digital and HCL demonstrates the crucial role that influencer marketing plays in creating a brand by engaging with a larger audience for brand campaigns.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
