Movies
Shreyas Media spreads its wings across India
Mumbai: Shreyas Media (Shreyasgroup.net), a leading marketing, media & movie promotional events company, has announced its expansion into new territories, with the goal of becoming a major player in the marketing & promotional events industry. Recently, the company made its debut with their first Bollywood movie launch, Bad Boy, which features Namashi Chakraborty, son of the legendary Mithun Chakraborty and the actress Amrin Qureshi, daughter of producer Sajid Qureshi. The company has already established itself as a powerhouse in the South India and has now set its sights on expanding pan India.
Shreyas Media is a major player in the South Indian film industry, responsible for promoting and marketing many of the region’s biggest movies like Saaho, Pushpa, RRR and many more. The company has done over 2000+ events & 1500+ movie promotions and has also made its mark in brand Positioning, television, digital media and event management.
Shreyas Media founder Shreyas Srinivas says, “Through our formula E=MC2 we want to promote brands & this ecosystem serves as the future ground for Content Marketing Globally. E=MC2 which stands for Entertainment = Media, Content & Celebrities, to create and promote content through offline and online channels, which we believe is the future of marketing and is one of its kind eco system globally.”
Shreyas Media has created an eco-system in the southern region that promotes brands through cinema, resulting in a wide reach for offline advertisement. They have been a pioneer in this innovative approach for over 15 years, which has helped them build a strong presence in the market. Additionally, they amplify this approach in the digital space as well.
Shreyas Media aims to establish a comprehensive system, providing high-quality content that entertains, educates, and informs its audience.
Movies
Tamil film Made in Korea tops Netflix global chart, storms 24 countries
Cross-cultural drama races to No.1, marking a global breakthrough for South Indian cinema
MUMBAI: A Tamil tale has gone global at speed. Netflix’s Made in Korea has shot to No.1 on its Global Top 10 Non-English Films list, trending across 24 countries within days of release.
Premiering on March 12, the film, directed by Ra.Karthik and starring Priyanka Mohan, is the only South Indian title to claim the top spot across both licensed and Netflix original films, underlining the growing global pull of regional Indian cinema.
The story, which follows Shenba’s journey from Tamil Nadu to Seoul, has struck a chord for its emotional warmth, scenic visuals and cross-cultural appeal. Early word-of-mouth has powered its rapid climb, turning a modest release into a global talking point.
Monika Shergill, vice-president, content, Netflix India, said, “We are proud that a story like Made in Korea has become the first ever film from our south slate to land at the No.1 spot on our Global Top 10 Non-English Films list. It reaffirms our belief that there is so much more from India for the world to discover and embrace. This film stands out for blending two distinct cultures into one powerful story that explores universal emotions of love, friendship, belonging and family. At Netflix, we remain committed to championing authentic, locally rooted stories and it’s incredibly exciting to see a film like this travel so widely and connect with audiences around the world.”
Priyanka Mohan called the moment deeply personal. “Moments like these are what every artist truly hopes for. We always strive to give our best, but some films become very special in our journey as performers, and Made in Korea is one of them for me. Shenba is a character that touched my heart from the moment I read the script, and bringing her story to life has been incredibly meaningful. Working with Ra.Karthik sir was a wonderful experience. He has such clarity and sincerity in the way he tells stories. I’m also grateful to our producer Sreenidhi Sagar sir and the entire team for their constant support. And of course, my heartfelt thanks to Netflix for giving this story such a wonderful platform and helping it reach audiences everywhere.”
Ra.Karthik struck a similar note. “There are certain films you make with complete faith in the audience, believing they will connect with the emotions you are trying to convey. It is truly heartening to see Made in Korea trending on Netflix and receiving such encouraging responses from viewers, not just in India but across the world. Priyanka Mohan brought incredible dedication and sincerity to Shenba’s character, and that commitment reflects beautifully on screen. I’m grateful to producer Sreenidhi Sagar for trusting this story and to Netflix for providing such a wonderful platform for the film to reach audiences across countries.”
As the film continues to travel across borders, its success signals more than just a hit. It marks a shift, where local stories, told with authenticity, are no longer confined by language or geography. In the streaming wars, the South is not just rising. It is rewriting the script.
