iWorld
Airtel Xstream augments content portfolio with addition of FanCode
Mumbai: Bharti Airtel, one of India’s telecommunications service providers has announced that it will offer content from FanCode to its subscribers. Airtel Xstream now offers content from 19 OTT platforms, the largest bouquet of OTT platforms for consumers offered by any provider across mobile and large screen formats.
FanCode is India’s digital sports destination. It has partnered with domestic and international sports leagues and associations across multiple sports. The streaming platform has rights to offer sporting content from across the globe such as Carabao Cup, Copa Del Ray, EFL Championships, Women Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League and Tamil Nadu Premier League and Legends League in Cricket.
Airtel Digital CEO Adarsh Nair when speaking of the venture said, “We are delighted to welcome FanCode to Airtel Xstream. It has always been our endeavor to offer quality content to our customers, and the addition of FanCode significantly augments the portfolio of our offerings.
FanCode co-founder Yannick Colaco said, “We are excited to be partnering with Airtel to bring FanCode on the Airtel Xstream platform. Airtel’s premium offering will help us further increase the reach of FanCode and give sports fans access to thousands of hours of LIVE sports that they love.
Airtel is looking to achieve 20 million paid subscriptions for Airtel Xstream and looking to bring onboard marquee content partners from across the states to its roster of OTT content partners. Airtel has also brought on-board Social Swag, an influencer commerce platform backed by celebrities such as Akshay Kumar, Rana Daggubati and Mahesh Bhupathi.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
