iWorld
Longest-running Indian musical ‘Mughal-E-Azam: The Musical,’ to premiere in the US
Mumbai: For more than 60 years, K Asif’s glorious epic ‘Mughal-e-Azam’ has enchanted legions of fans across the globe. And now after more than 200 spellbinding performances across six Asian countries, its sublime stage adaptation, ‘Mughal-E-Azam: The Musical’, premieres in North America. The 13-city tour kicks off in Atlanta on Friday, 26 May with stops in New York, Chicago, Toronto, and more.
This is also India’s longest-running Broadway-style extravaganza and has been directed by Feroz Abbas Khan and produced by Shapoorji Pallonji Group. It will be presented in North America by Cinema on Stage and will bring to a global audience a timeless love story intertwined with the silken skeins of India’s syncretic culture and its rich dance, musical, cinematic, and theatrical traditions.
Director Feroz Abbas Khan said, “There cannot be a better way to end the pandemic-induced lull than to take ‘Mughal-E-Azam: The Musical’ to an international audience. We are well aware of how challenging it will be to keep the energy levels up as we travel from one city to another with a vast crew and learn to familiarise ourselves with a new venue every time, but we are looking forward to it. The last few years of not being able to perform have made us all hungry, and we will invest even more passion and diligence than ever before in every performance and ensure that this tour is a massive success. A very big element of this project is the way Mayuri Upadhya has choreographed dance sequences to do justice to the majestic musical score, and we are sure that the audiences will love every moment of it.”
Creative & strategic vision for the musical Deepesh Salgia added, “Seven years back, when we green-lighted this project, we had not imagined that it would run for 19 seasons and travel to Singapore, Kuala Lumpur, Dubai, Muscat, Doha, and now North America. There is a lot of technical and logistic expertise that goes into a massive show like this, but what really makes it universally loved is its emotional core and the love story of Salim and Anarkali. And of course, this is India’s most expensive theatre production and leaves audiences everywhere enchanted with its intricately choreographed dance sequences, spectacular lighting, exquisite costumes by Manish Malhotra, and live singing.”
India’s first Broadway-style musical boasts a cast and crew of more than 150 people, and has been met with all-around accolades following its 2016 premiere in Mumbai. In 2017, it won seven out of the 14 BroadwayWorld India Awards, including Best Play, Best Director, Best Costume Design, Best Choreography, Best Original Set Design, Best Original Lighting Design, and Best Ensemble Cast.
This tribute to K Asif’s masterpiece has evolved as a musical of unprecedented scale, intensity, and grace and is perhaps the finest moment in Indian theatre.
As Deepesh said, ” We at Shapoorji Pallonji are extremely delighted to bring this musical play to a country that prides itself in creating a global ecosystem for a theatrical production.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
