iWorld
Virat Kohli’s one8 brand expands into fitness with a brand-new app
Mumbai: Virat Kohli, in partnership with Trion, has launched the first ever one8 Fitness app, which aims to transform and revolutionise the fitness industry by offering personalised workout programs and supporting users to achieve their fitness goals. The app is available for download on both Android and iOS platforms.
The one8 Fitness app has been designed keeping in mind the needs of fitness enthusiasts who want to train anywhere, anytime. The app features personalised workout programs that adapt to the user’s fitness level and personal preferences and is designed to accommodate those new to fitness as well as those with advanced training backgrounds. Capable of creating more than one billion unique workout combinations, the app offers immense variation and provides a fun and highly progressive experience. With support for a wide range of training types, ranging from strength to mobility and athletic performance, the app effectively enables users to take their fitness game to the next level at the gym, at home or wherever they are.
The one8 Fitness app also offers an exciting and unique feature that sets it apart from other fitness apps – the motivation from Kohli himself. Through the app, users have the opportunity to get motivational messages whilst training and access exclusive content of Virat and his passion for fitness. The app also offers special discounts from one8 and its partner brands including Puma, one8 Commune, one8 Select, Hyperice and Ocean Beverages, making it a complete fitness solution for users.
Speaking on the launch, Kohli said, “I have always been passionate about fitness and have personally experienced the benefits of a healthy lifestyle. With the one8 Fitness app, I aim to provide a platform that encourages people to make fitness a part of their daily routine. The app’s smart backend system creates personalised workout plans that cater to users’ individual needs, making fitness more accessible to everyone.”
“We are excited to expand our portfolio of innovative products and services with the launch of the one8 Fitness app. With Virat Kohli onboard, we aim to revolutionise the fitness industry and provide users with a personalised fitness experience. We believe the app has the potential to disrupt the market and become the go-to fitness app for millions of users worldwide,” said Cornerstone Sport COO Jogesh Lulla.
Trion CEO Tom Liljefors said, “As a technology company, we are proud to partner with one8 to develop its first ever fitness app, which represents the future of digital fitness solutions. Our team has worked tirelessly to create an app that provides a truly unique workout experience that is both fun and effective. With Virat’s guidance and expertise, we have been able to deliver a product that will engage fitness enthusiasts of all levels. The launch of the one8 Fitness app marks a significant milestone for Trion and a big step forward in our vision of making high- quality fitness guidance more accessible and dynamic. And this is just the beginning, there’s much more to come!”
The monthly subscription for the one8 Fitness app starts from as low as Rs 199 making it affordable for everyone. Download the app today and take your fitness game to the next level.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
