iWorld
Lionsgate Play brings a psychological thriller ‘Alice, Darling’ starring Anna Kendrick
Mumbai: Can love be truly blind, even when you jump in with eyes-wide open? Lionsgate Play brings you another compelling watch, with its latest psychological-thriller, Alice, Darling streaming exclusively on the platform in India on 26 May. Starring Anna Kendrick in a titular role alongside Charlie Carrick, Kaniehtiio Horn, and Wunmi Mosaku, the film follows Alice, through an abusive relationship where she’s forced to see her boyfriend for who he really is. When her best friends stage an intervention, an unwitting Alice faces the harsh reality she was desperately running away from. Carefully touching upon the subject of emotional abuse and domestic violence, Alice, Darling is a revelation on the masked and hidden issues of society.
Sharing what drew her to the film, actor Anna Kendrick said, “There was something about Alana’s writing that felt so poetic and restrained. I was really interested in telling a story about a toxic, abusive relationship that didn’t look the way that it’s always kind of been portrayed in movies. And the way that Alana wrote this woman’s inner turmoil, and the subtle, but very rewarding journey that she goes on, very much intrigued me.”
Talking about abuse, Kendrick further added, “I feel like everybody’s been touched by this kind of confusing, very insidious abuse – whether it’s happened to you or a friend of yours, you’ve seen someone in your life start to shrink and start to look and feel suffocated, and you’re not sure what’s going on. It’s this very unsettling feeling – you don’t know what you can say, how you can help.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
