MAM
PRCAI elects new leadership committee, re-elects Atul Sharma as president
Mumbai: The Public Relations Consultants Association of India (PRCAI) has elected a new managing and executive committee at its annual general meeting held on 12 May.
Ruder Finn India CEO and head, Middle East Atul Sharma has been re-elected as the president, who has been the president for the association since 2021. He will be supported by Value 360 Communications founder and director Kunal Kishore, who will be serving his second term as the vice president, and Kaizzen PR founder and CEO Vineet Handa, elected as the new secretary, part of the managing committee (MANCOM), working along with PRCAI CEO Deeptie Sethi.
Starting this year, Executive Committee (EXCOM) positions have been constituted as part of restructuring the responsibilities, aligned to drive progress on specific identified areas through four National Chairs.
The four elected EXCOM National Chairs include:
1. Adfactors PR executive director Nikhil Dey will assume the role of National Chair Talent and Academia
2. Avian WE managing director Neha Mehrotra will handle the charge of National Chair Growth and Standardization
3. ON PURPOSE founder Girish Balachandran will be responsible to take on National Chair Marketing Communication and Global Network
4. First Partners Communications founding partner Santanu Gogoi will assume the role of National Chair Learning and Thought Leadership
The newly elected leadership team will serve a two-year term, commencing in May 2023 and concluding in May 2025 and work collaboratively with the PRCAI Secretariat and members. Their collective expertise and vision will guide PRCAI in promoting industry best practices, fostering collaboration among members, and advancing the field of public relations across India.
PRCAI President Atul Sharma said, “It’s an honour to be re-elected as president for a second term. I am looking forward to working with Kunal Kishore and Vineet Handa and our new National Chairs. We will continue to set high professional standards, focus on ethics, and collaborate, co-create and celebrate with our member firms in their growth and prosperity. I am excited about the journey that lies ahead and the incredible possibilities that await us.”
PRCAI CEO Deeptie Sethi commented on these appointments, “I would like to thank the outgoing leaders for their contributions and look forward to working with this terrific new leadership team, aiming to not only grow and serve our members better but also take on industry challenges to further the public relations industry.”
The PRCAI elections witnessed enthusiastic participation from a diverse pool of professionals, reflecting the industry’s commitment to democratic decision-making and collective progress.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
