GECs
ZEE highlights every child’s first storyteller
Mumbai: On Mother’s Day, there are a few campaigns that stood out on the back of an incisive insight and sheer simplicity in their approach of landing the message in an evocative manner. One such creative that speaks straight to the soul is that of ZEE, who by virtue of having first introduced satellite television in India and opened up a whole new spectrum of storytelling for every Indian home, is a leading storyteller of our country. ZEE’s unique campaign beautifully captures the often unacknowledged role of a mother as every child’s first storyteller!
ZEE’s #MyFirstStoryteller campaign is a touching tribute that shines a spotlight on this pivotal role countless mothers play in getting their child to experience their first range of emotions through storytelling.
Speaking about the campaign, ZEE content SBU chief marketing officer Kartik Mahadev said, “This campaign celebrates the storytellers that our mothers are, an innate quality that is an essential nature to the role that mothers play in shaping lives and cultures. As the storyteller of many Bharats, we believe that mothers in their role as primary caregivers, set their children off on a trail of discovering life by sparking their curiosity. It is, after all, our mother’s very first stories that lay the foundation of our core value system, shape us and in turn shape society.”
Reacting to the film, influential personalities like fashion designer Masaba Gupta and Marathi television and theatre actor Sakhee Gokhale have shared personal anecdotes about their first storyteller, their respective mothers – actors Neena Gupta and Shubhangi Gokhale, where they talk about how their mother’s initial stories have built their core value systems and stayed with them even today!
Several other TV personalities including Shraddha Arya, Krishna Kaul, Ashi Singhh, Karanvir Sharma, Mohit Malhotra, Abhishek Malik, Varun Kasturia, Aman Gandhi, Anisha Hinduja, Dhwani Gorii, Anushka Merchande, Rose Sardana, Munira Kudrati have shared the endearing film on their social feeds with special messages for their own mothers and mothers at large.
The tonality of the campaign is in beautiful sync with the category of broadcast entertainment that ZEE belongs to as it showcases the power of the medium in bringing families together and creating in-home shared moments and bonds of trust between a mother and her child through storytelling.
With a legacy spanning over three decades, ZEE’s commitment to entertaining audiences in India through storytelling and promoting core values of Indian society, has consistently been reflected in the content portfolio offered by the network. The campaign film has been released and promoted across the ZEE network as well as social media pages of the company across platforms. The campaign’s positive reception is a testament to ZEE’s understanding of the Indian audiences and culture as well as the company’s constant endeavour of entertaining families with the power of storytelling.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
