iWorld
Ayushmann Khurrana puts out PSA for non-sneakerheads
Mumbai: Ayushmann Khurrana, an actor-par-excellence and a certified sneakerhead, has taken it upon himself to deliver a crucial public service announcement (PSA) aimed at those who fail to comprehend the fascination surrounding sneaker culture. The popular actor has come out in support of sneakerheads who are often ridiculed and judged for buying expensive pairs of sport shoes and sometimes even old ones!
In his compelling PSA video, Ayushmann passionately emphasises that being a sneakerhead goes beyond a mere lifestyle choice—it is an emotion that resonates deeply. He highlights how this shared passion unites individuals from diverse backgrounds worldwide, on a collective journey towards greatness. With genuine enthusiasm, Ayushmann urges viewers to delve into the rich legacy of sneakers, encouraging them to watch the captivating film AIR, directed by the talented Ben Affleck, exclusively available for streaming on Prime Video in India.
The film chronicles the unbelievable game-changing partnership between Michael Jordan and Nike’s fledgling basketball division, which revolutionised the world of sports and contemporary culture with the Air Jordan brand. Concluding the video, the actor says on behalf of all sneaker lovers, “A shoe is a shoe until greatness steps into it.”
The film stars Ben Affleck, who also dons the hat of the director, along with Matt Damon, Viola Davis, Jason Bateman, Chris Messina, and Matthew Maher in lead roles. Produced by Amazon Studios, Skydance Sports, Mandalay Pictures, and the first project from Affleck and Matt Damon’s Artists Equity, the movie is streaming exclusively on Prime Video in English, Hindi, Tamil, Telugu, Kannada, and Malayalam.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
