iWorld
Juhi Parmar makes her OTT debut in Yeh Meri Family season two
Mumbai: Amazon miniTV – Amazon’s free video streaming service is bringing back the new season of the widely popular family drama Yeh Meri Family. Set in the 90s, the first season garnered immense appreciation for its fresh, nostalgic, and sweet storyline that takes you down to the golden era. Taking the storyline ahead, the new season with a fresh ensemble featuring Juhi Parmar, Rajesh Kumar, Hetal Gada, and Angaad, the series is set to go live on the service starting 19 May 2023.
Making her OTT debut with this season of Yeh Meri Family, Juhi Parmar is ready to entertain her fans with her portrayal of a woman balancing her life as a mother and wife in a middle-class family during the 90s. A schoolteacher, a homemaker, and a mother – Neerja Awasthi, played by Juhi Parmar in this series is a jack of all trades. Like every TV serial from the 90s, Neerja has her own chemistry going on with her mother-in-law which is extremely endearing in its own way. With her own battles at home, Neerja tries very hard to help the kids in her class who are not very fond of her because she doesn’t grade them well to what they believe. She is quintessentially the anchor of the family, who loves her near ones to the bits and plays a sensible, sharp and the perfect homemaker.
On being asked about her character, Juhi said, “Neerja is a very relatable character for many Indian women. I am glad that my OTT debut is with the new season of Yeh Meri Family which is a slice of life lighthearted show. The premise of the show is extremely endearing and I am sure the viewers will relate to it as well. It’s the kind of content I would love to watch myself, a family show with emotions, laughter and entertainment. A lot of nostalgia will kick in as even while shooting it we were all taken back to the golden era of the 90s. I am sure people will simply fall in love with the Avasthi family. For me Yeh Meri Family is extra special because it’s the kind of content that reaches the heart. I am excited to see my audience’s reaction to see me in a completely new avatar.”
The new season of Yeh Meri Family is scheduled to release exclusively on Amazon miniTV, for free within the Amazon shopping app and on Fire TV on 19 May, 2023.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
