iWorld
Weekend Thrills: Citadel, Detective Boomrah, and more spy thrillers
Mumbai: Sherlock Holmes has entertained generations of readers and movie lovers with his impeccable acumen and nose for crime. He introduced people to spy thrillers, where finding clues is just ‘elementary my dear!’ Over the time, a few other prominent detective characters and spy-centric content have also managed to grab the audience’s attention. Here are some spy shows and films currently streaming on OTT that could give you the perfect dose of thrill.
Citadel
Currently streaming on Amazon Prime, this one released last month and has been making the right buzz because it stars Priyanka Chopra Jonas along with Richard Madden. These two are Citadel spies who have been presumed dead when they were ambushed by Manticore agents during a mission in Italy. With his memory wiped out Richard is living an ordinary life, which gives a playing field to the Manticore crime syndicate. The agents must remember their past and fight back, because they are the only ones who can do so.
Detective Boomrah
Directed by Sudhanshu Rai, who also essays the role of detective Boomrah, this series tries to solve the mystery of a sudden appearance of a man in a locked room, and an equally sudden disappearance as he vanishes mid air after jumping off the terrace. When Amtim, an employee working at the hotel jumps in a similar way, Detective Boomrah follows him, even as the others watch them disappear. Is this the end of the detective or is there more to it? Find out on Disney+ Hotstar.
The Gray Man
This one has been streaming on Netflix since last year. CIA Agent Six realises that his supervisor Carmichael has carried out unsanctioned assassination operations. When Six refuses to play to his plan, Carmichael sends Lloyd Hansen to eliminate him. In this movie Chris Evans and Ryan Gosling are cast as two strong leads and the work literally creates fireworks.
Pathaan
This one created quite an uproar as the film went on to break all records. Story of Pathaan, an exiled RAW agent who brings together others like him to take on Jim, another ex-RAW agent as he intends to create havoc in the country with biological weapons. While the film created box office records, and went on to earn more than Rs 1000 crores, its release on OTT has been as exciting. Currently streaming on Amazon Prime, the film now has deleted scenes, adding to the viewing experience of the audience.
Detective Byomkesh Bakshi!
This movie, which is starring Dibakar Bannerjee and is currently streaming on Netflix, takes place in a 1940s Calcutta that was still feeling the impacts of World War 2. A chemist goes missing, and nobody realizes that there could be a mystery behind it. Detective Byomkesh sets out to solve the case while also defending Bengal, the city where the story is based in. Co-incidentally at the time, it was the epicentre of the independence movement too.
Perfume
Directed by Phillipp Kadelbach, and streaming on Netflix, the film takes us through the life of lead detectives who are trying to solve the case of a singer who was murdered and scent glands were excised. Perplexed by this curious case, the detectives try to solve a case where the singer’s friends become the key suspects. With interesting twists and plot reveals at every point, the film is an interesting watch.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
