iWorld
Kadina Kadoramee Andakadaham now streaming on Sony LIV
Mumbai: Get ready to embark upon an unforgettable journey of dreams and determination with your loved ones this holiday season as Sony LIV announces the premiere of ‘Kadina Kadoramee Andakadaham’ on 19 May. The Malayalam film promises to bring audiences of all ages together for an immersive and heartwarming cinematic experience. Directed by Muhashin and produced by Naisam Salam, this captivating family drama brilliantly captures the essence of familial bonds, aspirations, and the pursuit of self-discovery.
The movie has already captivated and won over the audience with its unique title and top-notch acting. A feel-good film set in pandemic-hit Kallai in Kozhikode, the film talks about an emotionally turbulent phase in a young man’s life named Bachu aka Basheerudhin, who runs various businesses with a dream of becoming a successful entrepreneur and finding financial stability while defying the path laid out by his father. However, Bachu faces a series of setbacks as the lockdown-induced challenges force him to cut corners to earn money and keep creditors at bay. Will he be able to carve his own destiny or succumb to family pressure?
This Muhashin directorial showcases the rich cultural tapestry while delving into the universal themes of ambition, love, and the complexities of following one’s heart.
Starring a talented ensemble cast, including Basil Joseph, Indrans, Jaffar Idukki, Johny Antony, Sudheesh, Sreeja Ravi, and Binu Pappu, the film boasts some exceptional performances. In addition to that, the film will surely leave a lasting impression in the hearts of viewers with its captivating narrative, breathtaking visuals, and soul-stirring music.
Director Muhashin said, “Kadina Kadoramee Andakadaham is a labour of love that seeks to touch the hearts of every viewer. We aimed to portray the struggles and aspirations of a young individual with authenticity and depth. Through this film, we hope to inspire audiences from all walks of life. It is a must-watch that can be enjoyed with their loved ones at times.”
Producer Naisam Salam said, “Bringing Kadina Kadoramee Andakadaham to the screen has been an incredible journey. Our aim was to craft a compelling narrative that not only entertains but also reflects the realities of today’s society. With a talented cast and crew, we have strived to create a cinematic experience that tugs at the heartstrings of audiences. I am extremely grateful to Sony LIV for streaming this film for the viewers.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
