Brands
Budweiser Beats reinvigorates the energy drink market with “Get Your Beats On”
Mumbai: Anheuser Busch InBev India (AB InBev) is set to refresh the energy drink market with the delectable Budweiser Beats, which not only provides a rejuvenating energy boost but also helps unleash creativity and innovation. The brand’s latest digital film captures the boundless energy and enthusiasm of artists, creators, and innovators, showcasing how Budweiser Beats energy drink helps them stay focused and concentrated throughout their creative journey. With this move, AB InBev reaffirms its commitment to providing diverse consumers across the country greater choice and access to innovative products, across occasions.
The campaign film follows a group of diverse and dynamic creative individuals, from a visual artist and a visionary photographer to a fashion designer, coder and a band of musicians – united by their shared love for art and drive to innovate, create new. As they collaborate to craft a new beat, Budweiser Beats energy drink takes centre stage as the go-to source for sustaining their energy and sharpening their creative focus. With its unique blend of Natural Caffeine and B- Vitamins, Budweiser Beats delivers a superior tasting and lasting energy boost that fuels the creative process, giving individuals the space to bring alive something truly distinctive. The video features the chart-topping international hit – ‘Feel It Still’ by Portugal. The Man. The infectious beats of the song complement the vibrant and dynamic visuals of the film, creating a synergistic fusion of sound and imagery that captures the essence of the creative energy that drives the artists forward.
Sharing more on the brand world, AB InBev Vice President Marketing – South Asia Vineet Sharma added, “We’re thrilled to unveil our proposition for Budweiser Beats energy drink, which moves beyond the traditional adventure-focused narrative adopted by the category and instead emphasizes on the cognitive energy that’s essential for visionary minds. Our brand film beautifully captures the energy and passion of artistic individuals who turn to Budweiser Beats energy drink to fuel their creativity and push through boundaries. We recognize that creative minds need laser-sharp focus to unleash their potential and bring their visions to life in challenging environments and within demanding timelines. That’s why we’re thrilled to join them on this journey by offering the necessary energy boost to help them power through the exacting creative process. With Budweiser Beats energy drink, we’re here to fuel creativity and bring unique ideas to the world – represented by musicians, dancers, visual artists, or simply passionate creators. We believe Budweiser Beats will be the perfect companion for anyone looking for a superior tasting energy drink made with natural caffeine & B-Vitamins that helps to unlock ones’ full creative potential.”
With its refreshing superior taste, disruptive and unique proposition and vibrant energy, Budweiser Beats energy drink represents more than just a beverage; it embodies the enterprising spirit, creative progress, and ever-evolving mindset of young Indians.
Budweiser Beats energy drink is now available at leading modern retail outlets, department stores and popular e-commerce aggregators across the country at Rs. 110 for a 250 ml can – making it easily accessible for all creative minds seeking an energizing and flavorful beverage to power their pursuits.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
