Ad Campaigns
Cordelia Cruises launches its first-ever brand campaign
Mumbai: It’s officially that time of the year when the heat makes it impossible to focus on anything other than planning the perfect summer vacation. But let’s face it, planning the perfect summer vacation takes a lot of planning. From making hard decisions between adventure and relaxation to booking accommodation and listing the best places to eat, we would rather have someone take care of it all.
Cordelia Cruises saves the trouble. India’s premium and only international cruise liner offers a richness that only adventure can add to one’s life. With an aim to raise awareness, the brand launched its first-ever brand campaign which was created and conceptualised by Schbang. The brand film aims to convey how there is something for everyone on board for every occasion, whether it is relaxing massages, adventure, or entertainment.
Cordelia Cruises coupled the brand campaign with announcing its first-ever international cruise destination through a film that transports the viewer to the land of rich cultural indulgence, tropical haven, and adventure. With visa-inclusive packages, cruisers are treated to exclusive access to Sri Lankan shore excursions in the little-explored, seaside towns of Jaffna,Trincomalee and Hambantota.
Cordelia Cruises head of marketing Nitinjit Singh Bawa said, “Cordelia Cruises offers something for all. Ever since inception, we had a focused effort to make cruising the first choice for travellers. With our newly launched route to Sri Lanka, we’re further cementing our commitment towards delivering the best of memories to our customers. With our new brand film, we invite our customers to sail with us, experience the grandeur of Cordelia and make memories of a lifetime. As our tagline states- Cordelia Cruises is the Destination of Dreams and we strive to give the best experience to our customers in every single sailing. With the launch of Sri Lanka sailings, we are too delighted to be pioneers in the endeavour and to offer an experience like never before”
Commenting on the campaign, Amisha Gulati, Executive Vice President, Schbang said “We were tasked with the exciting challenge to showcase the grandeur that Cordelia Cruises offers. The team studied the market and worked closely with Cordelia Cruises to create a cohesive, multi-channel marketing strategy for both campaigns that resonated with their target audience and helped increase brand recall and consideration.”
The omnichannel campaign is executed by Schbang, a creative and technology transformation company. Reflecting the brand’s ethos, Schbang has curated a unique experience for the consumers through multiple touchpoints including website, outdoor advertisements, emailers, and billboards in strategic locations like airports etc.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
