iWorld
John Wick: Chapter 4 to exclusively premiere on Lionsgate Play
Mumbai: Knock Knock! Who’s there? It’s Baba Yaga all the way! After its colossal triumph at the box office, John Wick: Chapter 4 is ready to load and fire exclusively on Lionsgate Play in India. This record-breaker is back on your screens to immerse you in a world of unrelenting action and thrill as John Wick gears up for one of the deadliest missions of his life. Packed with high-speed car chases, intense gunfights and the ever-amazing Keanu Reeves, the new chapter promises to get your heart ‘racing’ like never before. Mark your calendars for 23 June 2023 and get ready for the action-packed tale of bullets and revenge – Keanu Reeves is all set to thrill his fans once again, but this time from the comfort of their homes.
Filmed over the most exquisite landmarks of the world; be it The National Art Center in Tokyo or the Wadi Rum Desert in Jordan, John Wick: Chapter 4 was a visual treat to all audiences alike. Capturing the true essence of director Chad Stahelski’s genius, it won fans all over.
Talking about his inspiration behind the film and the iconic locations it was shot at, director Chad Stahelski said, “I would just say it’s kinda the conclusion to everything we’ve worked for in the last nine and a half years. Wow! Trying to tie in all three previous films into this one. It’s pretty cool when you get to travel the world and I was always inspired by the early James Bond movies about how they took you places and they made you really think about the world and places you want to go and inspire you. And so we just wanted to do the same thing. Hopefully somebody will see it and go ‘I want to go there.”
John Wick: Chapter 4 in theaters topped other major releases like Black Adam, Top Gun Maverick, Ant-Man & The Wasp: Quantumania, and The Batman assuring Hollywood fans all over the country that the Boogeyman’s legacy lives on.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
