iWorld
Bloody Daddy to premiere exclusively on JioCinema on 9 June
Mumbai: Offering a best-in-class cinematic experience right in the comfort of your home, the highly anticipated film Bloody Daddy is set to premiere exclusively on JioCinema, on 9 June, for free. The stylised relentless action-packed ride marks as JioCinema’s first direct-to-OTT film, making it one of Bollywood’s biggest films to embrace a digital release. The platform unveiled the action-packed trailer of the Ali Abbas Zafar directorial at a grand event in Mumbai, in the presence of Shahid Kapoor and the director ahead of its release.
Produced by Jyoti Deshpande, Sunir Kheterpal, Gaurav Bose, Himanshu Kishan Mehra, and Ali Abbas Zafar, the Bloody avatar of Shahid will be accompanied by an equally talented cast of Diana Penty, Sanjay Kapoor, Ronit Roy, and Rajeev Khandelwal in pivotal roles. Bloody Daddy unravels the story of Sumair (played by Shahid Kapoor) as he faces off against Gurugram’s white-collar drug lords, deceitful friends, a ruthless crime boss, murderous narcs, and both corrupt and honest cops – all during one fateful night. In the midst of a post-COVID party apocalypse, this embattled man embraces a precarious new normal and will stop at nothing to save the one relationship that truly matters to him. The action-packed extravaganza is a Jio Studios, AAZ Films & Offside Entertainment production in association with Vermilion World and written by Ali Abbas Zafar and Aditya Basu.
Speaking about his unconventional role, Shahid Kapoor said, “Doing an out-an-out action film was something I have been wanting to do but I was waiting for the right one to come my way. When Ali came to me with this project, I knew this was it! It’s high octane, it’s action-packed, it’s thrilling, it’s intense, created especially for a digital-first audience. Ali is a true master when it comes to this style of films, and it’s been very enriching for me to partner with him on this. We really love what we have created together and are bloody excited to see the audience reaction now.”
Ali Abbas Zafar shared his journey of making the film, “We see a lot of dark crime thrillers in the west, but hardly any in India that are made at that level and intensity. Bloody Daddy breaks all stereotypes right from Shahid’s transformation into a ‘killing machine’ to being one of the first direct-to-OTT films to be created at this grand a scale! Bloody Daddy is a hard-hitting out and out dark action thriller, that promises raw and real action.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
