iWorld
JioCinema to stream Asur 2 for free from 1 June
Mumbai: Amidst all the speculation and fanfare around India’s most celebrated crime series – Asur, fans are in for a big surprise as the highly anticipated Season 2 is all set to premiere on JioCinema on 1st June. The platform has put all rumours to rest by releasing the first look promo on social media. The formidable duo of Arshad Warsi and Barun Sobti as Dhananjay Rajput and Nikhil Nair respectively, are back as Asur threatens to rise and take over the world. The second season will also see the talented ensemble of cast such as Ridhi Dogra, Anupriya Goenka, Amey Wagh, Meiyang Chang, Gaurav Arora, amongst others come back in their intense avatar.
Season 1 ended with a cliff-hanger, pondering over the fate of the elusive killer and the horror games that unfolded. The first look promo of the second season offers a sneak peek into the upcoming story line with the marvels of mythology and the genius of forensic science colliding to create an unmissable viewing experience.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
