Applications
India is an emerging market with abundant opportunities for us to explore: Joanne Weng
Mumbai: At the Synology Solution Showcase 2024 held in Mumbai, Synology unveiled the developing enterprise-level application blueprint for the first time in India. The company announced that its business sector revenue in the Indian market has surged six times, with total revenue growth of 350 per cent since 2021. The company also introduced several software updates and upcoming new products, including the all-in-one backup solution ActiveProtect appliances, scale-out storage solution and the advanced surveillance solutions.
To meet the diverse needs of today’s smart surveillance, Synology also introduced its C2 Surveillance Station (regional restricted), a cloud-based video surveillance solution with edge AI and multi-layer encryption, providing secure and efficient monitoring for environments without local recording servers. Synology also updated its productivity tool, office suite, including the integration of GenAI features designed to enhance collaboration and streamline workflows.
Indiantelevision.com’s Rohin Ramesh caught up with Synology director of international business department, Joanne Weng, where she shared insights into the company’s commitment to deliver easy-to-deploy solutions that support IT in digital transformation, enhance data security and ensure business continuity.
Edited excerpts
On Synology’s growth in the Indian market:
The Indian market is still relatively young for us, offering significant opportunities for growth. Synology is collaborating closely with our channel partners to penetrate the market more effectively. By working together, we aim to create a win-win situation for all parties involved, ensuring mutual success as we navigate this evolving landscape.
On comparing this market with the other regions you worked so far:
India is an emerging market with abundant opportunities for us to explore. The solutions we offer can significantly enhance productivity and security for growing organisations. Storage is a fundamental need that virtually every business has, and its importance is rapidly increasing, particularly with the rise of AI. Addressing this demand is crucial for us as we aim to support customers in this dynamic market.
India is a young nation, which presents significant potential for market growth in the coming years. The progress we’ve seen so far has been remarkable, highlighting the rapid pace of development. It’s likely one of the fastest-growing markets in the Asia-Pacific region for us.
On Synology helping businesses in India and accelerating their digital transformation efforts:
During this phase of digital transformation, many organisations are converting traditional paper processes into digital formats, creating a heightened demand for scalable storage solutions. Synology offers flexibility, providing systems that allow customers to easily scale their data storage as their businesses grow.
Looking ahead, we are also focusing on developing tiering solutions that can automate data management. For example, media companies require storage that enables fast access and editing using SSDs. However, SSDs can be costly as their storage needs increase. They require a more economical storage option to manage all their video data. Currently, moving data around is a manual process, but with our tiering solutions, this will be automated, allowing them to manage their storage efficiently without the hassle.
On the importance of data security and your approach to the challenges faced by Indian businesses:
When it comes to security, Synology places a strong emphasis on this critical area. We prioritize security as a top priority, supported by dedicated in-house teams focused on monitoring all security measures. Our commitment extends beyond our products to encompass the services we offer as well.
We ensure that we stay current by sharing information publicly and participating in global security organisations to receive the latest insights. Additionally, we run a bounty program that invites white-hat hackers to collaborate with us, further strengthening our security robustness.
On improving the deployment and management of your solutions to make them more user-friendly for IT teams across different industries:
Starting with the basics, our user interface is designed for simplicity, allowing users to navigate easily without being overwhelmed by excessive information. This straightforward approach makes it easier for customers to engage with the system.
Central management is another critical area where many brands fall short, often posing challenges in both usability and cost. We strive to make our central management solutions cost-effective and user-friendly, facilitating easier adoption. This is particularly relevant for businesses, such as retail, that operate across multiple locations with numerous servers. Without a central management solution, IT can struggle to monitor these systems efficiently from a single point.
Our approach integrates software and hardware seamlessly, ensuring that central management is well-coordinated throughout the entire system. This unified solution significantly enhances operational efficiency for our customers.
On sharing some insights into your video surveillance solutions:
Synology has been in the video surveillance industry for over 50 years, focusing not just on data security but also on ensuring the safety of your environment through our surveillance solutions. Our Network Video Recorder (NVR) and surveillance station products come equipped with a range of advanced analytic features, such as intrusion detection and future AI capabilities.
For instance, we offer features like license plate recognition, people detection, and object detection. Additionally, we plan to integrate smoke and fire detection systems to promptly alert users in the event of a fire incident, allowing for immediate response and enhanced safety.
On Synology’s future strategies for the Indian market:
The Indian market is still in its early stages, presenting significant growth opportunities for us. At Senology, we collaborate closely with our channel partners and are eager to strengthen these partnerships. Our goal is to penetrate the market more effectively together, ensuring a mutually beneficial outcome for everyone involved.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
