iWorld
Amazon miniTVs Yeh Meri Family fills the air with nostalgia
Mumbai: Amazon miniTVs family drama series, Yeh Meri Family, which perfectly captures the 90s vibe, just had its much-anticipated premiere on the service. Stirring up a wide range of emotions and transporting the viewers back in time, the show evokes the golden period of the 1990s in this fast-paced clickbait age. The show is receiving immense appreciation from the viewers, evoking a myriad of sentiments and taking them on a trip down memory lane.
Yeh Meri Family has been receiving heaps of praise for bringing the old-world grace to the modern-day intricacies by perfectly portraying the good old days that everyone reminisces about. Bringing back the time of postage stamps, classic television series, and priceless ‘ghar ka khana,’ the family drama series has created quite a stir on social media. Several Twitterati fans have appreciated the latest season of the show, enough to take the viewers on a journey filled with nostalgic flamboyance.
Here is a look into how this love from audiences is materialising into words of appreciation via social media:
Taking the excitement one notch higher, Amazon miniTV offered a slice of childhood epiphanies and wistful moments via a specially curated gift box that included items that are considered synonyms of the 90s vis a vis a pack of ‘Phantom Cigarettes,’ the flavourful ‘Poppins’ or even the ‘top’ swirling its way to eternity. The uniquely curated boxes with the quintessential 90s touch hit an emotional chord among netizens and they could not stop appreciating the same:
With a warm blanket of memories, get ready to relive the winters of the 1990s! The new season of Yeh Meri Family is streaming exclusively on Amazon miniTV, for free within the Amazon shopping app and on Fire TV.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
