MAM
Ram Charan encourages new talent with V Mega Pictures
Mumbai: Global star Ram Charan, who gained worldwide popularity with the Oscar-winning RRR, joins hands with his friend Vikram Reddy of UV Creations, to announce ‘V Mega Pictures’, a production house established with the intention of encouraging new and young talent.
With this development, the production house will cater to pan-Indian audiences, while giving emerging talent a platform to shine.
The dynamic and innovative production company is ready to captivate audiences with exceptional storytelling and groundbreaking entertainment. Led by a visionary team with an unparalleled passion for the art of filmmaking, V Mega Pictures is committed to providing a platform for underrepresented voices in the industry.
Ram Charan said, “We at V Mega Pictures are dedicated to fostering an inclusive and collaborative environment that embraces diversity and welcomes fresh perspectives. By championing creativity and pushing boundaries, we aim to create a lasting impact on the entertainment industry and pave the way for new and emerging talent.”
Vikram of UV Creations added, “We are delighted to embark on this exciting journey. By collaborating with talented artists, writers, directors, and technicians, V Mega Pictures aims to push the boundaries of storytelling and bring fresh perspectives to the screen.”
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
