Brands
Paree Sanitary Pads launches ‘PareeVartan’ campaign
Mumbai: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare, is proud to announce the launch of PareeVartan, a campaign aimed to bring a much-needed change in the lives of girls, ensuring healthy hygienic periods for all. Pareevartan is based on the three pillars of awareness, education & empowerment and seeks to educate girls about healthy menstrual practices to make them informed and empowered menstruators of tomorrow.
Brand Paree has also come up with a small gesture, (the letter P made with the right hand) symbolic of a monumental change to equip every girl with better menstrual health and hygiene. It also indicates that change lies in our hands and how we can give empower girls with right education of better menstrual health. Menstruation is a natural process, yet millions of girls face numerous challenges and limitations due to societal taboos, lack of access to proper menstrual hygiene products, and very little knowledge about menstrual health. Pareevartan stands as a beacon of change, determined to break the barriers and enable girls and women to embrace their periods with dignity and confidence.
Speaking on the campaign PareeVartan, Soothe Healthcare senior marketing manager Shruti Kapoor commented, “At Paree Sanitary pads, we firmly believe in providing every girl with safe and hygienic menstrual products and the necessary knowledge to confidently manage their periods. With the introduction of the Pareevartan campaign, we take great pride in our commitment to raising awareness, delivering education, and empowering young girls to make informed decisions regarding their menstrual health. We are so thrilled that our brand ambassador Janhvi Kapoor along with other social media influencers joined our initiative and took the pledge to support the initiative.”
Under this initiative, the brand has organised various menstrual hygiene management sessions in schools and communities and distributed sanitary pads to girls who do not have access to them or do not know how to maintain basic menstrual hygiene. The brand has covered various districts in India, including Patna, Aligarh, Darbhanga, Rohtak, Mayur Vihar, Deoria, Delhi, Faridabad, Hapur, Pune, Hyderabad, Kolkata, Punjab, Varanasi, Guwahati, Agia and Dudhnoi conducting over 50 menstrual hygiene and awareness sessions and distributed more than 60,000 sanitary pads, impacting more than 12000 lives.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
