iWorld
More than 12 crore viewers tune-in to watch the TATA IPL 2023 final on JioCinema
Mumbai: JioCinema’s digital powerplay in TATA IPL 2023 broke global records to usher in a new era in sports viewing. The TATA IPL 2023 became globally the most watched digital event as JioCinema set an array of global benchmarks including more than 12 Crore unique viewers tuning-in to watch the most thrilling TATA IPL Finals ever.
JioCinema’s record breaking customer engagement in TATA IPL came with unique differentiators like 17 simultaneous feeds across 12 languages including 4K, with multi-cam views giving viewers an unprecedented degree of autonomy and stadium like experience through AR/VR and 360-degree viewing. All this led to an increase in the average time spent of more than 60 minutes per viewer per match.
JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day. After the unprecedented response through the first four weeks, JioCinema released 360-degree viewing feature to delight fans, showcasing the power of immersive fan engagement on digital. JioCinema delivered high audience engagement through simultaneous social engagement through Jeeto Dhan Dhana Dhan. JioCinema’s TATA IPL Fan Parks across 30 cities made out-of-home sports viewing omnipresent, for the first time on digital.
The excitement and fervor of TATA IPL 2023 reached a fever pitch during the Final as JioCinema set a new World Record as 3.21 Crore peak concurrency. The Official Digital Streaming Partner of TATA IPL registered over 1700 crore video views through the 16th edition.
“Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers,” said Viacom18 Sports CEO Anil Jayaraj. “The remarkable engagement and participation on digital marks an inflection point in the industry where both viewers and advertisers have made their preference clear making it a turning point for the way viewership as well AdEx is deployed going forward.”
JioCinema’s unrivalled customer engagement has been matched by extraordinary participation with 26 sponsors and more than 800 advertisers. The platform recorded the highest-ever number of advertisers on TATA IPL with JioCinema having more than 13 times the number of advertisers on broadcast TV. The faith and trust of advertisers ensured digital revenues were significantly higher than broadcast TV. 26 top brands partnered with JioCinema for their digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.
JioCinema’s unique two-way interactivity powered TATA IPL 2023 on Connected TV making it the preferred medium for premium urban households as its reach during the TATA IPL doubled that of HD TV within the first five weeks of the season. JioCinema had over 40 advertisers on Connected TV exclusively including international brands, financial services, e-commerce, autos, B2C, B2B brands.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
