MAM
Publicis Worldwide India ropes in Sumant Bhattacharya as EVP – strategy
Mumbai: Publicis Worldwide India (PWW), part of Publicis Groupe India has appointed Sumant Bhattacharya as its executive vice president – strategy.
With a remarkable track record spanning over two decades in the ad and marketing industry, Bhattacharya brings a wealth of experience and expertise in developing end-to-end communications strategies that seamlessly blend data-driven insights and creative storytelling. He has worked with leading Indian and global brands, establishing himself as an expert in the field.
In his new role at Publicis Worldwide, Bhattacharya will be responsible for developing brand solutions, backed by cutting-edge creativity and strategic insights across all touchpoints. Recognising the significance of comprehensively understanding the consumer journey, he aims to provide effective solutions through an integrated approach. Reporting directly to Publicis Worldwide India, L&K Saatchi & Saatchi, and Saatchi & Saatchi Propagate chief strategy officer Snehasis Bose, Bhattacharya will play a pivotal role in driving the agency’s strategic planning functions.
Furthermore, in addition to his responsibilities at Publicis Worldwide India, Bhattacharya will also oversee the planning for Propagate businesses.
Prior to joining Publicis Worldwide India, Bhattacharya served as the national head for communications planning at Motivator, a GroupM agency where he made invaluable contributions to devising solutions that seamlessly integrated brand strategy, consumer culture, market prioritisation, content and activation, social media, and influencer strategies. Bhattacharya has also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.
Throughout his career, Bhattacharya has led success stories for numerous brands across various sectors. His strategic acumen has benefited brands including Google, Nestle, Dabur, Maruti, Himalaya Wellness, Kalyan Jewelers, Absolut, Jameson, World Gold Council, and Sun Pharma, among others.
Bose said, “Sumant’s diverse experience across the spectrum of communications makes him a unique professional to work with. Looking at the intersection of culture, technology, sales, marketing, and media, his lens and therefore solutions are new and fresh. I am looking forward to partnering with him in offering our clients outstanding business growth solutions and delivering on Publicis Worldwide’s mission of ‘Creativity To Drive Brand Value.”
Bhattacharya said, “In today’s business landscape, brands must leverage all available means to amplify their voice. Publicis Worldwide’s philosophy of strategic creative ideas, backed by data and technology resonated with me the most. The agency’s leadership and the entire team embody this philosophy energetically and passionately. I am eager to contribute to the creation of brand-out, demand-generating strategies combined with conversion-oriented, demand-harvesting approaches. In short, I am committed to delivering work that upholds strategic rigour and delivers exceptional results.”
Bhattacharya’s remarkable work has earned recognition at prestigious awards such as Effies (India and APAC). He has also contributed his insights and expertise to industry publications including WPP BrandZ India, WARC, and GroupM-MMA. Furthermore, Bhattacharya has shared his knowledge by teaching modules at esteemed institutions such as MDI, MICA, and IIMC.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
