News Broadcasting
Zee Marathi announces comeback of ‘Khupte Tithe Gupte’
Mumbai: Zee Marathi announces the comeback of one of its chat shows “Khupte Tithe Gupte” after a hiatus of 10 years. The much-loved show is all set to mark its return with a game-changing element: “a special chair”. Avdhoot Gupte will be seen hosting the show and astounding the guests seated in this chair by posing probing questions that are designed to unsettle them.
With a stellar lineup of celebrities, the show will feature prominent politician Raj Thackeray and versatile actor Shreyas Talpade as its inaugural guests. The show’s tagline, ‘Ata Khupnaar Nahi Tochnar’ (It will not only prick but also poke you), promises an engaging experience for both guests and viewers alike.
Speaking about the comeback of the show, ZEEL chief growth officer-Ad sales Ashish Sehgal said, “Khupte Tithe Gupte is an iconic talk show in the Marathi entertainment industry. As such, I am delighted at its return on Zee Marathi on popular demand from both viewers as well as advertisers. With a superlative line-up of celebrity guests in this season, I am confident that it will continue to earn the love of audiences and maintain its legacy as the foremost chat show in the industry. I am also extremely pleased to once again welcome Cotton King as the Presenting sponsor for Khupte Tithe Gupte, which has been associated with the show since its very first season.”
Talking about the show, ZEEL chief cluster officer – North, West and premium channels Amit Shah said, “Zee Marathi has a long-standing legacy in Maharashtra, creating IPs that resonate deeply with our viewers. We take pride in being a brand that consistently delivers impactful content offerings. We are glad to bring one of our most-watched shows “Khupte Tithe Gupte,” after a decade. The talk show stirred conversations and high engagement for the channel 10 years ago and we are overwhelmed by the immediate response being received on its return. This season has been crafted with utmost dedication, pouring our heart and soul into every aspect, be it the impressive guestlist or innovative elements like introducing the “Chair.” With this show, we aim to continue creating memorable moments for our viewers and reinforce Zee Marathi’s position as the ultimate destination for exceptional content.”
Zee Marathi has consistently delivered a well-balanced content mix earning the appreciation of sponsors. The return of this show has been met with overwhelming support from brands that stands as a testament to the program and channel’s equity. With the launch of Season 3, brands have once again demonstrated their enthusiasm towards the show.
Cotton King director Kaushik Marathe said, “Cotton King has been associated with Zee Marathi for the last 15 years. In fact, we started our TV campaigns with Zee Marathi. Khupte Tithe Gupte was and remains the most awaited show on Marathi TV because of its format and its host Avdhoot Gupte. The flamboyance and bindaas attitude that Avdhoot Gupte brings to the table adds a spark to the show! Cotton King was associated with the first season of Khupte Tithe Gupte which led to the brand growing leaps and bounds through the exposure received on this show. We hope that Khupte Tithe Gupte witnesses’ success as it is coming back after a very long time.”
Anuroop Wiwaha Sanstha managing director Dr. Gauri Kanitkar said, “Anuroop and Zee Marathi have a longstanding connection that spans over a decade. Throughout this time, both brands have progressed in unison and have held a significant influence over the Marathi community. Programs such as ‘Khupte Tithe Gupte’ hold a special place in our hearts. The show not only provides delightful entertainment but also delves into the personal development, ideology, and transformation of the guest participant. Being associated with a show that offers meaningful content to the audience brings us great joy, and we extend our best wishes to Zee Marathi for its continued success!”
News Broadcasting
WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
