MAM
Five Anime Heroes That Teach Us to Stand Tall Amid Adversity
Mumbai: The Japanese Anime industry has taken over the world by a storm. With interesting storylines, innovative concepts and a generous dose of humor, action, these anime shows are popular with children as well as youngsters. They have amazing layered messages that can be used as life lessons. And from these shows an array of Heroes has emerged who have shown us how to fight against all odds, be the perfect leader to ensure the happiness and safety of their own tribe. Paying a tribute to such heroes, here are some of the best ones who taught us to stand tall in the face of any adversity.
Naruto Uzumaki (Naruto)
Naruto has a nine-tail fox entrapped in him that was a demon. Over the years Naruto learnt to awaken and access the power of this demon and became a powerful and skilled shinobi who can fight even the toughest villain. His journey of starting as a class clown to a respected martial artist is loved by the viewers. He develops his chakra that helps him to create jutsu attack moves. In his endeavour to become the Hokage or the leader of the village, Naruto will not stop at giving his best. KC Global Media has brought this anime to India on Animax through JioTV for Indian viewers in original Japanese audio with English subtitles. Sit back and watch Naruto overcoming the biggest villains.
Saitama (One Punch Man)
This is another classic show brought by KC Global Media on Animax. Saitama is that hero who can defeat any enemy with just a single punch. When there is no challenge left in defeating his enemies with a single punch, Saitama seeks bigger challenges in life, and shows his funny side too. As he goes on to find a better meaning to his own life, he ends up fighting ghosts and monsters and coming out victorious, making him a better hero than he already is. The show available in original Japanese audio is music to the ears to true Shonen anime fans.
Goku (Dragon Ball)
Everybody has possibly heard of Goku, the power boy who is always fighting stronger by breaking his own limits and coming out victorious. His grit and strength is infectious and viewers idolise him for just that. Through his consistent efforts, Goku has been able to fight not just villains from his own universe but from others too, as well as fighting Gods and surpassing their power too. Rising up to every challenge he truly deserves a spot in the wall of fame of heroes in the anime world. Watch the series on Amazon Prime.
Edward Elric (Fullmetal Alchemist)
Edward Elric is a prodigy Alchemist in Amestris. His leg is severed when he tries to resurrect his dead mother and loses his right arm to save his brother’s soul. He ends up replacing his limbs with sophisticated prosthetics that are called an automail. His brother’s spirit is trapped in an armor and the two need to find the Philosopher’s Stone to restore their bodies. This long fight of brothers to reach the coveted stone while hanging on to each other is what makes this hero truly special. Always putting his family first, Edward is adored for his ingenious plans, quick thinking and keeping calm in times of difficulty.
Izuku Midoriya (My Hero Academia)
Also known as Deku, this protagonist has dark undertones as he wants to become all powerful at any cost. It is the story of Academies across the globe that are training the students to fight crime and hone their own powers. Deku is born without any power but he is committed towards becoming a superhero. Despite being bullied for his unrealistic dreams, he finds a way to become powerful. When he ends up giving his powers to save the world, he emerges as the true hero. Currently streaming on Disney+Hotstar, it is an interesting watch.
Brands
GUEST COLUMN: Beyond layoffs, India emerges as creative-tech hub
Shift in hiring and AI-led workflows is reshaping global media and marketing
MUMBAI:The global narrative around layoffs in media and technology may suggest contraction, but a deeper transformation is reshaping how creative and tech capabilities are built and deployed. For Sanjil Zaveri, general manager – India at Brandtech+, this shift is less about decline and more about redistribution, one that is positioning India at the centre of a new global operating model. In this piece, Zaveri explores how integrated workflows, AI-powered production, and evolving talent demands are redefining the creative-tech ecosystem, why India is emerging as a strategic hub for global content and innovation, and what this means for the future of media, marketing, and talent.
The global headlines around layoffs in technology and media continue to dominate industry conversations. From platform restructuring to reduced marketing spends, the narrative suggests a slowdown across the creative and digital ecosystem.
But beneath these headlines, a different shift is underway, one that is quietly redefining how creative and technology work is delivered globally.
Hiring is not disappearing; it is being redistributed. And India is increasingly at the centre of this transition.
A structural shift in the creative-tech ecosystem
The media and marketing landscape is undergoing a fundamental reset. Brands today are moving away from fragmented agency models and siloed teams toward more integrated, agile structures.
Creative, technology, and media are no longer operating in isolation. Campaigns are now built through connected workflows, where ideation, production, and optimisation happen simultaneously.
This shift is forcing organisations to rethink where and how teams are built. Increasingly, the focus is on capability, speed, and scalability, rather than geography alone.
India’s emergence as a creative-tech hub
India’s role in this evolving ecosystem has expanded significantly.
Traditionally positioned as a backend execution market, India is now playing a far more central role in global campaign delivery. Teams based here contribute not just to production, but also to strategy, content development, and performance optimisation.
This is particularly relevant in a market where content velocity has increased dramatically. With the rise of digital platforms, OTT, and always-on marketing, brands require high volumes of creative assets without compromising on quality.
Industry insights from Ernst & Young point to India’s growing strength as a global content hub, while NASSCOM continues to highlight the scale and depth of the country’s digital talent pool. Together, these factors create a compelling case for India as a foundation for more efficient, integrated content ecosystems serving global markets.
A global company’s perspective on India
At Brandtech+, this shift is already shaping how we operate.
As a global organisation working across creative, marketing, and technology, our talent strategy is increasingly driven by capability rather than location. India has therefore become a key market for both scale and strategic talent.
In the first quarter of this year, we have significantly accelerated hiring in India across creative, technology, and operations roles, moving well ahead of plan and continuing to build strong momentum. We are actively hiring across multiple functions, with India playing a central role in delivering integrated creativetech solutions for global brands.
These signals reflect a broader change in how global companies view India, not as a delivery centre, but as a hub for connected creative, data, and technology capabilities.
“While much of the global narrative is centred on contraction, what we are seeing in India is a different kind of growth,” says Sanjil Zaveri. “As a global company, we are investing in talent that can work across creative, data, and technology, because that is where the future of marketing is headed.”
AI and the new content economy
Artificial intelligence is playing a critical role in enabling this transformation.
In today’s media environment, the demand for content has scaled exponentially. Brands are expected to create, adapt, and optimise creative assets across multiple platforms in real time. The scale of this demand would be difficult to sustain through traditional production models alone.
AI is helping make this possible.
Rather than replacing roles, AI is streamlining workflows, automating repetitive tasks, accelerating production timelines, and enabling faster experimentation. This allows creative and strategy teams to focus on higher-value outputs.
“AI removes the mundane and elevates the meaningful,” says Zaveri. “It allows teams to focus on ideas and storytelling, while technology drives efficiency.”
For media platforms and advertisers, this is redefining how campaigns are built, moving from linear production cycles to continuous, data-driven content creation.
What this means for media talent
For professionals across media, advertising, and digital, this shift is redefining skill requirements.
The traditional boundaries between creative, media planning, and technology are blurring. Content creators are expected to understand performance metrics. Media professionals are working more closely with data, platforms, and automation. Collaboration across disciplines is becoming a core skill.
This is creating demand for hybrid talent, professionals who can operate across disciplines and adapt to rapidly changing workflows.
India’s talent ecosystem is particularly well suited to this environment. With strong capabilities across content, design, engineering, and analytics, the market offers a unique combination of scale and versatility.
Importantly, global exposure is no longer tied to relocation. Professionals in India are increasingly working on international brands and campaigns, collaborating with teams across markets in real time.
Looking ahead: India at the centre of the reset
What we are witnessing today is not a temporary phase; it is a structural reset in the global creative-tech ecosystem.
Layoffs may continue to shape short-term narratives, but they do not capture where long-term growth is being built. That growth lies in new operating models, integrated workflows, and markets that can deliver both scale and innovation.
India is firmly at the centre of this transformation.
As global media and marketing organisations continue to evolve, India’s role will only become more critical, not as a support market, but as a strategic hub for content, creativity, and technology-led innovation.
The future of creative-tech will be defined by collaboration, speed, and adaptability. And increasingly, it will be shaped from India.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
