Brands
Dabur Cool King onboards Norah Fatehi as brand ambassador
Mumbai: Dabur India Ltd., India’s most trusted and leading Ayurveda personal care company, has roped in Bollywood sensation Nora Fatehi as the celebrity brand ambassador for its newly launched cooling oil, Dabur Cool King Thanda Tel. This blockbuster collaboration between an innovative new Ayurvedic product and a Bollywood starlet is all set to delight consumers with a new campaign this summer.
“We are thrilled to partner with Nora Fatehi, the epitome of cool energy and natural beauty, to launch Dabur Cool King, a new cooling hair oil with a unique innovation. It has a specially designed chill tube with peppermint and cooling crystals to deliver an unparalleled cooling experience. Nora Fatehi is the perfect brand ambassador for Dabur Cool King. She is young, vibrant, and stylish, and she embodies the cool, refreshing feeling that Dabur Cool King delivers. Nora will be instrumental in deepening our consumer connect, particularly in the Hindi heartland, as we look to expand the brand’s footprint,” Dabur India Ltd vice president – marketing Abhishek Jugran said.
Talking about her association with Dabur Cool King Thanda Tel, Nora Fatehi said, “I am thrilled to join forces with Dabur, a brand that has been trusted by consumers for generations. I am honoured to be the face of their latest innovation, Dabur Cool King Thanda Tel, a revolutionary new hair oil that uses a unique cooling technology to soothe and relax. I can’t wait to share this amazing product with my fans and the world.”
“Dabur Cool King Thanda Tel is a revolutionary new hair oil that uses a unique cooling technology to soothe and relax. The specially designed chill tube contains peppermint and cooling crystals that work together with the 11 Ayurvedic herbs in the oil to provide a refreshing cooling experience. In today’s fast-paced world, it can be difficult to find time to relax. However, it is important to take some time for yourself to unwind and de-stress. Dabur Cool King Thanda Tel can help you do just that. The cooling sensation of the oil will help to reduce stress and improve your overall mood,” said Dabur India Limited marketing head-hair oils Ankur Kumar.
Speaking on the occasion, Rediffusion national creative director Pramod Sharma said, “Nora is vivacious, she’s fun and she has turned in a dance performance in the commercial that is hi-energy and very entertaining. The Dabur brief to the agency was to create a TVC that would be very engaging and immersive for the Hindi heartland target audience and that is what we have delivered.”
“The cooling oil category has been dominated by a few players for years. However, Nora Fatehi’s electric presence in the Dabur Cool King Thanda Tel ad is going to shake things up and redefine the category. The ad is refreshing, engaging, and features Nora Fatehi at her best. It is sure to capture the attention of consumers and make them want to try Dabur Cool King Thanda Tel,” added Rediffusion joint president Kalyani Srivastava.
The Dabur Cool King Thanda Tel film was created by a creative team consisting of Ramendra Vasishta, and Rigved Sarkar. Puneet Malhotra directed the ad, and Lucifer Circus produced it.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
